News by SB Informer

Small Business CRM White Paper Shows the Way to Customer Relationship Success

SB Informer
Monday, March 19, 2007; 08:34 AM

Good customer relationship management (CRM) is key to maintaining loyalty, says the new white paper "What a Small Business Should Look For" on VendorGuru.com, a one-stop telephony and CRM resource for professionals (http://www.vendorguru.com). According to the Harvard Business Review, "some companies can boost profits by almost 100 percent by retaining 5 percent or more of their customers."

The VendorGuru.com white paper outlines important questions for consideration by small businesses before choosing a CRM or contact management software solution and also makes recommendations (http://www.vendorguru.com/vendorguru_cowp_crm_solutions.jsp).

In a piece of advice to small businesses, the white paper explains: "Because small business success depends so heavily on maintaining customer relationships, your business philosophy needs to be customer-centric. Simply managing your customers adds value to your business, but evaluating your customers' experiences and tailoring your business processes to accommodate what you've learned from them adds value to your customer relationships--a subtle but critical distinction."

According to the white paper, the basis of successful CRM is to manage people and processes more effectively through user-friendly technology to:

- Streamline and automate the sales process
- Streamline and automate the marketing process
- Improve the responsiveness of the customer service center
- Analyze and predict customer behavior to improve sales and target marketing efforts
- Productively manage relationships with partners and suppliers

VendorGuru.com spokesperson Tara Moynihan adds, "Many businesses recognize the importance of maintaining customer loyalty, but they don't always realize that CRM is the best investment to keep the customers they already have. By publishing insightful white papers like this one, we're using our expertise in the industry and knowledge of hundreds of vendors to help businesses better serve their customers."

VendorGuru.com has done exhaustive research to identify the most respected and cutting-edge companies in CRM and telephony. This one-stop approach saves business professionals valuable time and money finding the business solutions they need.

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