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Charlie Cook Unveils Unconventional Marketing Ideas for Small Business Owners

 

SB Informer
Wednesday, May 9, 2007; 05:30 AM

To celebrate the launch of the audio version of his best-selling manual Insider Secrets to Highly Effective Marketing, marketing response expert Charlie Cook shares his unconventional marketing ideas for small business owners.

"Most small business owners gets suckered by big-business marketing ideas and strategies," observes small business marketing response expert Charlie Cook. "But to keep a small business, medium-sized business, or service business afloat, "You can't play follow the leader. You must focus on highly effective low-cost and no-cost business marketing ideas that get attention, generate leads and sales without costing big bucks." The benefit of dumping big business marketing and adopting an unconventional small business marketing strategy, says Charlie is that "You can easily double or triple your business profits within months."

Charlie Cook is well acquainted with triple digit profit increases. For more than 20 years, the well-respected marketing response expert has provided results-driven consulting services to businesses of all sizes. The 'essence' of his business marketing strategy has also been distilled into the best-selling marketing guide, Insider Secrets to Highly Effective Marketing.

Cook has recently launched his small buiness marketing handbook in an audio version. "The audio version of Insider Secrets to Highly Effective Marketing lets entrepreneurs work on success when they're running on the treadmill or driving home to the grocery store," Charlie reports. "I packed in all the best web site marketing strategies and tactics that are helping small business owners finally break out of the marketing doldrums and attract many more clients."

Custom-Fit Marketing
In Charlie's view, "The biggest mistake that 99% of small business owners make is trying to implement the same million-dollar marketing strategies that big business use." These strategies don't work for small companies and "can put a small business out of business fast," says Charlie. "And there's no reason to imitate big business marketing. The fact is that the most innovative marketing ideas that are emerging today are being hatched in the small business community."

"You don't need lots of money to attract new clients, he says. "But you do need a cost-effective marketing plan that's custom-tailored to your business and bottom line." He urges business owners to "implement low-cost or free marketing initiatives that generate buzz, create a steady stream of leads and new clients, and shoot your conversion rates higher."

Free Marketing Ideas
Money is not the answer. "It's what you say, how you say it, how you generate attention, and how you follow up that provide the structure for great sales and profits," Charlie says, summing up. "And there are simple, cost-free marketing strategies any small business can use to lay a great foundation for success."

Charlie says small businesses grow when they stop copying the "high-cost marketing manipulations" of big business and simply craft a message that explains how they help their clients,. "A tangible benefit-oriented message has been proven to work over and over for small businesses," Charlie reports, adding, "Now even big business is catching on." He notes that national women's underwear brands are focusing less on the seductive quality of lingerie and more on things like fit and comfort. "Instead of selling based on getting women to buy into an unattainable super model image, these companies are starting to sell the products based on their actual benefits," says Charlie.

Building a business network to generate leads and referrals takes on a different meaning for small business owners. "As the 'human face' of a company, small business owners can always be marketing," explains Charlie. "They don't have to limit their marketing activities to business settings." Small business owners can get the word out and develop contacts at civic organizations, PTA meetings, or simply standing on line to buy stamps at the post office. "I'd like to see Coke or Ford do that," Charlie laughs, noting "Actually they do in a way."

The guerilla marketing tactics and viral marketing tactics developed by creative small business owners are now routinely used by some of the world's most competitive billion-dollar companies.

About Charlie Cook and MarketingForSuccess.com
Charlie Cook is the chief idea guru at MarketingForSuccess.com, helping business owners and professional marketers attract more clients. He is also the author of the best-selling marketing guide Insider Secrets to 15-Second Marketing. Charlie provides business marketing, web site marketing and marketing coaching services to businesses of all sizes for more than two decades. Thousands of executives, managers and trainers have used his training manuals at hundreds of Fortune 500 companies including AT&T, Merck, Chevron, IBM and Boeing. He has brought equal success to marketing professionals, individuals and entrepreneurs nationwide.

Charlie is a frequent columnist for Sales and Service Excellence, Money n' Profits and Home Business magazines. His articles and tips are seen frequently in dozens of business and marketing journals and magazines including Business Week online. A popular and articulate guest, Charlie has been interviewed on the radio and appeared on Entrepreneur Magazine's Sales and Marketing radio show.

For more information about Charlie's marketing and coaching services and to purchase Insider Secrets to Highly Effective Marketing, visit www.marketingforsuccess.com and www.mfsstore.com/5Pmanual.html.

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