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Black Enterprise Completes Website Redesign


SB Informer
Wednesday, July 11, 2007; 07:19 AM

Black Enterprise, the premier business and financial resource for African Americans, has unveiled a complete redesign of its Website, BlackEnterprise.com. The redesign sets the destination apart as being the most comprehensive source of online information for African American professionals, corporate executives, entrepreneurs, and decision makers.

The redesigned BlackEnterprise.com provides original interactive content pertaining to small business, wealth building, careers, and homeownership. The site's wider, cleaner layout makes for better usability, intuitive navigation, and enhanced search capabilities for all BE's signature lists, including a current and historical archive of the BE 100s, the top-grossing black-owned businesses in the nation, the Top 50 Colleges for African Americans, Best 10 Cities for African Americans, the 40 Best
Companies for Diversity, and more.

BlackEnterprise.com now features a multimedia library with unlimited, free-of-charge video access to Black Enterprise's television programs, Our World with Black Enterprise and Black Enterprise Business Report, as well as audio access to BE's radio program, Black Enterprise Magazine's Keys to a Better Life.

"Black Enterprise is the country's most recognized media brand for the African American business community," says Earl "Butch" Graves Jr., President & CEO of Black Enterprise. "With the relaunch of BlackEnterprise.com, we can leverage the phenomenal power of the Black Enterprise brand across all mediums-print, online, radio, and television. Our distinctive, award-winning content is now available to consumers wherever and whenever they want it."

BlackEnterprise.com reports more than 200,000 registered users, with more than 450,000 monthly visitors. In the coming months, BlackEnterprise.com will be further optimized to support even more online advertising opportunities. The company's online ad sales revenue went up 25% between the first half of 2006 and the first half of 2007. The boost is attributed to increased inventory due to a 30% increase in online traffic.

Originally launched as BE Online in 1996, the site offers utility through content, Web tools, and strategic alliances with industry leaders such as AOL Black Voices, YellowBrix, ShareBuilder, Franchise Solutions, FinancialContent.com, and Black Wealth Network. The site fosters business development and networking opportunities for individuals and corporations seeking information pertaining to African Americans, or seeking to do business with African Americans.

Black Enterprise, your ultimate guide to financial empowerment, is the premier business and investment resource for African Americans. Since 1970, BE has provided essential business information and advice to professionals, corporate executives, entrepreneurs, and decision makers. The monthly publication provides 3.9 million readers with information on entrepreneurship, careers, and financial management. As the definitive source of information for and about African American business markets and leaders, BE is the authority for business news and trends.



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