June 30, 2009; 10:04 AM
Silver Spring, MD (Vocus) June 30, 2009 -- Business take-up of Enterprise 2.0 has doubled in the last year, according to ECM industry researcher AIIM. There has been a dramatic increase in the understanding of how Web 2.0 technologies such as wikis, blogs, forums and social networks can be used to improve business collaboration and knowledge sharing.
In a survey conducted with 789 individuals, AIIM found that more than 50% of knowledge workers consider Enterprise 2.0 to be "important" or "very important" to their business goals and success. Only 17% admitted that they have no idea what it is, compared to 40% at the start of 2008. A quarter of organizations are actually rolling out Enterprise 2.0 tools across all departments, up from 12% in the previous survey.
Within the 650 organizations polled, the main business drivers to adopt Enterprise 2.0 technologies are knowledge-sharing, collaboration and responsiveness, and the biggest impediments are lack of understanding, corporate culture and cost. As would be expected from the cross-over between personal use and business use, AIIM found that the primary drive is coming from users not management, and that IT staff are the leaders for adoption. Users projected an increased spend on Enterprise 2.0 products over the next 12 months, and are looking to their ECM suite providers as the most likely source of integrated infrastructure platforms.
Doug Miles, Head of Market Intelligence at AIIM comments, "What we saw in our original survey was that the early adopters were achieving real business value, transforming the way their organizations share information, encourage contribution and work together as productive project teams. This new survey confirms that the competitive edge set by the early adopters is robust, and that it is now time for the early majority to get on board. Collaboration platforms in particular are being driven by knowledge sharing initiatives, as well as faster project completions, savings in travel costs, and green policies."
Other findings of the report, which compares personal use and business
use of social media sites such as YouTube, Facebook, LinkedIn and
Twitter, include:
- LinkedIn is twice as popular as FaceBook for business networking, and
68% think that professional networking on the web is vital to career
progression.
- 27% of people aged 18-30 consider Twitter is an important rapid-feedback tool for business. Only 7% of those over 45 agree.
- 71% of respondents agree that it is easier to locate "knowledge" on the web than to find it within their internal systems.
The AIIM research report is entitled "Collaboration and Enterprise 2.0: work meets play or the future of business?" Part of the AIIM Industry Watch series, the report is free to download from the AIIM website at http://www.aiim.org/Research/Collaboration-Enterprise20-Research.aspx. It is underwritten by Allyis, Ektron, EMC Corporation and Oracle.
About the research:
The survey was taken by 789 individual members of the AIIM community
between May 11th and May 26th, 2009, using a Web-based tool.
Invitations to take the survey were sent via e-mail to a selection of
the 65,000 community members.
About AIIM:
AIIM (http://www.aiim.org)
is the community that provides education, research, and best practices
to help organizations find, control, and optimize their information.
For over 60 years, AIIM has been the leading non-profit organization
focused on helping users to understand the challenges associated with
managing documents, content, records, and business processes. Today,
AIIM is international in scope, independent, implementation-focused,
and, as the representative of the entire enterprise content management
(ECM) industry -- including users, suppliers, and the channel -- acts
as the industry's intermediary.
About Allyis:
Allyis views collaboration solutions as
foundational platforms that are instrumental in supporting business
operations. We work with clients to develop solutions that incorporate
Enterprise 2.0 tools and technologies such as blogs, wikis, tagging and
profiling to help drive collaboration, build community, foster
knowledge-sharing, streamline work processes and empower decision
making.
About Ektron:
Founded in 1998, Ektron is committed to providing
revolutionary, scalable Web content management and authoring solutions.
From enterprise level deployments to single sites, CMS400.NET ships
with a wide array of functionality, including social networking, Web
2.0, SEO and synchronization tools. Headquartered in Nashua, N.H.,
Ektron has more than 20,000 customer implementations worldwide,
including LG, Sony and Johnson & Johnson. For more information,
visit: http://www.ektron.com
About EMC Corporation:
EMC Corporation is the world's leading developer and provider of
information infrastructure technology and solutions that enable
organizations of all sizes to transform the way they compete and create
value from their information. The EMC Documentum family of enterprise
content management solutions provides a comprehensive, fully-unified
software platform to manage and leverage content in a cost-effective,
controlled manner, providing secured access and re-use across the
enterprise.
About Oracle:
Oracle (NASDAQ: ORCL) is the world's largest business software company.
For more information about Oracle, please visit our Web site at http://www.oracle.com.
For information about this and other AIIM research, contact:
Doug Miles
Director, Market Intelligence
+44.1905.727600
dmiles @ aiim.org
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