Network Solutions® Releases "Guide to Getting Found Online"

July 10, 2007; 02:51 AM

With the "Guide to Getting Found Online," a new whitepaper outlining the basics of online marketing, service provider Network Solutions continues to help small businesses who want to increase their visibility online. This guide, available on Network Solutions website, helps to explain the differences between organic search and paid search (including pay per click services), as well as offer tips on what to do and what not to do in order to increase traffic to a website.

The "Guide to Getting Found Online" was developed by online marketing service experts at Network Solutions, and is a helpful starting point for small businesses developing an online marketing strategy. This guide answers many frequently asked questions for those business owners wondering why their website is not getting traffic, or why a competitor's site is getting more traffic than theirs.

"Getting online is just one part of the puzzle," said Jeff Zimmerman, Vice President of Product Marketing at Network Solutions. "If a business isn't getting found online by potential customers, they are missing a tremendous opportunity to increase their brand awareness and customer base."

Network Solutions "Guide to Getting Found Online" takes the mystery out of getting traffic to your website. Besides explaining the differences between organic search engine and pay per click services, this guide gives tips on getting sites in shape both for visitors and search engines, describes how search engines work, tells proper use of keyword phrases as well as how to optimize content for the search engine spiders, and finally reviews how to track and measure results.

"This whitepaper is designed for businesses that have gone online, but are not yet seeing results in the major search engines," added Zimmerman. "We will show you how to increase your web presence through search engine optimization, ultimately learning how to drive more traffic to your website."

To download the "Guide to Getting Found Online" or to learn more about online marketing service or pay per click services from Network Solutions visit networksolutions.com.

About Network Solutions

Network Solutions is a leading provider of domain services as well as complete web solutions for small businesses, including premium web and logo design, e-commerce shopping cart software, standard and advanced hosting, and various online marketing tools and strategies. The company has won several awards for customer service due to their J.D. Power-certified 24-hour call center for sales and technical support. Network Solutions is based in Herndon, VA.