Network Solutions and Google Join for Pay-Per-Click Services Webinar

July 20, 2007; 05:44 AM

Network Solutions, a provider of pay-per-click services, will join with Google in offering a Webinar entitled "Discover a New Audience with Pay-Per-Click." Held on Thursday, July 26, 2007 at 2 p.m. Eastern Daylight Time, this Webinar will be moderated by Lara Mehanna from the Online Marketing team at Network Solutions, and Lauren Frandsen of Google AdWords.

"In conjunction with Google, we intend to use this Webinar to showcase what pay per click advertising is, and how small to medium-sized businesses can use a pay-per-click company to help drive traffic to their website," said Jeff Zimmerman, Vice President of Product Marketing and Management with Network Solutions.

This Webinar is designed to introduce pay per click services (PPC) to business owners who may not understand how important use of a pay per click company can be in an online marketing campaign. The moderators of this Webinar will explain the differences between PPC and organic search marketing, how to spotlight a business online, and how to obtain targeted leads while improving click-to-close rates. Mehanna and Frandsen will also detail the advantages of PPC in measuring the methods of delivery from search engine to site, as well as the quick turnaround and return of investment given by a successful PPC campaign.

"Pay-per-click advertising is really a great way for companies to get out in the forefront of the market, utilizing a tool that their customers are already using -- the Internet," Zimmerman added. About 80 percent of internet traffic begins at search, and Search Engine Marketing (SEM) was an $8.73 billion industry in North America in 2006, with $7.94 billion of that going towards paid searches.

This Webinar will also explain the benefits of going with a pay per click company, rather than trying to manage online advertising in-house, focusing on the expertise needed to properly manage a PPC account, from daily budgeting to keyword research.

To register for the Webinar, or for more information, visit networksolutions.com.

About Network Solutions
Network Solutions is a leading provider of domain services as well as complete web solutions for small businesses, including premium web and logo design, e-commerce shopping cart software, standard and advanced hosting, and various online marketing tools and strategies. The company has won several awards for customer service due to their J.D. Power-certified 24-hour call center for sales and technical support. Network Solutions is based in Herndon, VA.