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Guides (1):
How Your DBA Can Use Database Marketing To Improve Your Business
November 06, 2015
Data is considered an asset by business entities. The more of it they have, the more they can learn about their customers and the more they can improve their services to meet their needs. Database marketing is where consumer data is gathered, consolidated and processed in a systematic way for potential and current customers. This information is then stored in the databases of a company to be processed and analyzed in ways that are considered new and definitely more sophisticated. |
