Laura McLoughlin

Guides (7):

Making Repeat Clients of Your Etsy Customers
October 16, 2020
Etsy isn’t the same as most other eCommerce sites. Etsy promotes itself with the message that its sellers are people delivering products from their heart.

Shopify: driving customer engagement
August 21, 2020
Once you have set up your Shopify store, you cannot just sit there and hope that the customers will arrive.

How to Split Your Business with the Rules of Propagation
August 19, 2020
When it comes to new business ventures and expanding your company, sometimes it’s best to think of new veins the same way you would your overgrown plants.

How to identify when you need to migrate to Shopify
June 24, 2020
When you first set up an online shop, you might not need the bells and whistles of the best platform. Your website is one component in your business plan, along with sourcing suppliers, considering delivery, and garnering the best testimonials.

How to avoid the pitfalls of copyright when it comes to your business
November 19, 2019
If you are the creator of work, whether it is photography, copy for a news outlet, music or videos, you are given the exclusive right to own that work.

Getting the Best from Facebook’s Business Features: A Guide for SME
September 10, 2019
The internet provides a powerful means of getting a message out to a vast audience. And nowhere is this power more focussed than in the world of social media. Every day, billions of us log onto one of the major social networks – and a sizeable proportion of us log onto two or even more of them.

7 ways to earn loyalty from your customers
October 11, 2017
Earning loyalty from your customers shouldn’t be a nice add-on to your company’s ambitions. If your company is to be a success, it needs to be threaded through all of your communications strategies so that your buyers feel less like an advertising demographic and more like valued patrons.

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