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Guides (1):
The Best Ways to Track Your Delayed Conversion
May 20, 2009
Internet is undoubtedly the biggest source of information, but when it comes to purchasing of products, people still prefer to visit their nearby stores. This is especially true in case of products and services that are characterized by a prolonged sales cycle and therefore get a delay in conversion. Using web analytics to measure online conversion maybe enough for some sites, but for multi channel business, tracking online conversion gives a myopic view of the situation and keeps them unaware of the actual picture. |
