SB Informer
Wednesday, June 21, 2006; 02:57 AM
New York - Verizon
moved up a notch to "top brand" in its category in the 2006 American
Brand Excellence Awards survey conducted by the City Business Journals
Network among 1,000 small- and medium-sized business owners and
managers. Phone and online surveys were conducted among businesses chosen from
the Dunn and Bradstreet database. The study, executed by Russell
Marketing Research, ranked Verizon No. 1 in its telecommunications peer
group, outdistancing national competitor AT&T, which came in 5th,
and Comcast, which came in 6th. "This rating, coming directly from the small- and medium-business
community, is gratifying because we have been working very hard over
the past several years to creatively and attentively meet the special
needs of these customers," said Monte Beck, vice president of business
marketing for Verizon. Small- and medium-business customers have affirmed the positive
impact of Verizon's focus, rating Verizon tops as an industry leader
across the following attributes: offering good value; being an
increasingly popular choice; benefiting growing companies;
forward-looking; and behaving ethically. In analyzing the research, Dr. Godfrey Phillips, vice president of
marketing for City Business Journals Network, said the results showed
Verizon clearly leads its industry group and has successfully built and
supported its brand strength across all measured attributes. Moreover,
along with its sister company Verizon Wireless, Verizon moved
positively in the performance ratings overall among all peer companies,
many of which showed year-over-year declines in brand esteem. Among the 235 brands measured across all industries in the survey,
Verizon ranked 32nd as a favored brand, up from 48th last year and 53rd
in 2004. "What makes the American Brand Excellence Awards unique is that
business owners and managers are the ones telling us what they feel
about the companies that support their businesses and help them grow,"
said CBJN president George M. Conley. "This year's winners are true
leaders in their fields, and CBJN is proud to acknowledge them and
celebrate their success." Verizon Communications Inc. (NYSE: VZ) , a Dow 30 company, is a
leader in delivering broadband and other wireline and wireless
communication innovations to mass market, business, government and
wholesale customers. Verizon Wireless operates America's most reliable
wireless network, serving 53 million customers nationwide. Verizon
Business operates one of the most expansive wholly-owned global IP
networks. Verizon Telecom is deploying the nation's most advanced
fiber-optic network to deliver the benefits of converged
communications, information and entertainment services to customers.
Based in New York, Verizon has a diverse workforce of more than 250,000
and generates annual consolidated operating revenues of approximately
$90 billion. For more information, visit http://www.verizon.com/. VERIZON'S ONLINE NEWS CENTER: Verizon news releases, executive
speeches and biographies, media contacts, high quality video and
images, and other information are available at Verizon's News Center on
the World Wide Web at http://www.verizon.com/news.
To receive news releases by e-mail, visit the News Center and register
for customized automatic delivery of Verizon news releases.
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