News by SB Informer

Low-cost Service Website Marketing Checkup Offered for Small Businesses

New service provides expert assessment of online marketing activities and recommendations for improving results.

SB Informer
Thursday, July 6, 2006; 01:58 AM

Many small businesses are not getting the results they expected from their Website and online marketing activities. Now, they can take advantage of a low-cost service that will give them an expert appraisal of their Internet marketing efforts and provide insightful suggestions about what can be done to improve results.

Pacifica Endeavors LLC, a San Diego based marketing consulting firm, announced its Online Marketing Appraisal service this week. Under the service, their Internet marketing experts will evaluate a small business' Website and online marketing activities, and then provide a formal report describing steps the client can take to improve Website traffic, enhance market visibility and improve online sales conversions. Three critical subjects are addressed:

1) How search engine ranking can be improved,

2) Suggested inexpensive online marketing methods to increase qualified Website traffic, and

3) What can be done to improve lead generation or sales conversions among site visitors.

Most small business people are not marketing experts. Rather, they focus on daily operations and maintaining a positive cash flow. Many small businesses have a Website, but their online presence has failed to generate any increase in revenues. Too often, their Website is merely an online brochure rather than a marketing machine equipped to exploit a worldwide market. Experts confirm that most small businesses need help optimizing their Website marketing to take full advantage of the Internet.

"We have tremendous experience in online marketing," states Al Kernek, owner and principal consultant at Pacifica Endeavors, "and we leverage that expertise to assist small businesses in ways that can significantly improve their cash flow."

Purchasers of the Online Marketing Appraisal receive a formal report within a week of ordering the service. "The report is full of meat," Kernek states, "There is no fluff. We examine the client's Website, their underlying HTML code, the site navigation and flow, ease of use, selling propositions and promotional methods. Those who avail themselves of this service receive a hard-hitting analysis that identifies how to re-position their online marketing for success."

Customers also receive a free copy of Kernek's successful book, "Put Your Business Online -- How to Create and Promote a Successful Low-Cost Website," and can elect to have Pacifica Endeavors go through the report with them over the phone. "If a client chooses to use our consulting services to implement some or all of the recommendations, we will deduct the Online Marketing Appraisal charge from our fees," Kernek adds.

The new Online Marketing Appraisal service is available for $99.95. Interested small businesses can purchase the appraisal at http://www.smallbizsmartmarketing.com.

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