SB Informer
Wednesday, January 24, 2007; 03:50 AM
CEOs’ confidence about prospects
for revenue growth has reached a record level: Nearly twice as many
CEOs now feel very confident about revenue growth over the next 12
months compared to five years ago, according to PricewaterhouseCoopers’
10th Annual Global CEO Survey released today at the World Economic
Forum meeting in Davos, Switzerland.
Over 90% of the 1,100 CEOs surveyed across 50 countries are upbeat
about revenue growth in the next 12 months. Longer term, this
confidence is undimmed, with 93% of CEOs confident of achieving revenue
growth over the next three years. And as the trend towards
globalisation continues, CEOs expect this business expansion will be
fuelled by improved market penetration, geographic expansion, and
mergers and acquisitions, often across borders.
“CEOs around the world, at companies large and small, are increasingly
positive about their ability to grow their companies and take advantage
of the opportunities globalisation offers for new markets, new products
and new customers,” said Samuel A. DiPiazza, PricewaterhouseCoopers'
Global CEO. “If CEOs are to make the most of global opportunities for
the long term, they must fully understand the realities and risks of
funding their growth, working in diverse cultures, managing dispersed
resources and competing with a growing set of global players.”
Geographically, CEOs expect growth will continue in the
widely-recognised BRIC (Brazil, Russia, India, China) territories, as
well as other emerging and developed economies. Beyond the BRICs, the
top five countries cited for significant growth opportunities are
Mexico, Indonesia, Vietnam, Korea and Turkey, with CEOs generally
favouring the nearest developing country as providing the largest
growth opportunities.
While nearly three quarters of CEOs agree that continued globalisation
is beneficial for both developed and emerging markets, the biggest
growth opportunity cited by CEOs is better penetration of existing
markets for existing products (23%) with access to new markets via
geographic expansion a close second (21%).
CEOs are generally cautious about how they might fund their expected
growth. Nearly 80% prefer to fund growth from internal cash flow and
less than 20% anticipate calling on the equity markets for support.
Only 10% are considering private equity or venture capital financing.
Barriers to Growth
Despite their overwhelming optimism, CEOs foresee potential barriers to
growth, with 73% citing over-regulation as a concern, up from 64% last
year. In Asia Pacific, concerns are particularly acute about a looming
scarcity of key skills, cited by 88% of CEOs in the region, compared to
72% overall.
Non-business risks such as terrorism, scarcity of oil and other natural
resources, political instability and global climate change, were seen
as less threatening to business prospects, and about half the CEOs are
expending no resources to combat them. However, the current debate
about global warming and climate change is beginning to bite, with 40%
of CEOs expressing concern about the threat posed by climate change;
this figure rises to 58% for Asia Pacific CEOs but significantly drops
to only 18% of North American CEOs.
In Asia Pacific, CEOs were generally much more worried about threats to
their business than their counterparts elsewhere in the world with 83%
concerned about over-regulation, and 80% worried about low-cost
competition. However, Asia Pacific CEOs were also better prepared for
these threats and were more likely to have expended resources on
mitigating them than their counterparts elsewhere.
Balancing the Global Equation
To help drive business growth, about half of the CEOs surveyed say they
have completed or are planning a cross-border merger or acquisition in
the next 12 months, most likely involving a company in a neighbouring
country. Appetite for cross border M&A is strongest in Western
Europe which is also the most popular target region for CEOs seeking
cross border M&A.
Overwhelmingly, gaining access to new markets and customers is the main
purpose given for cross border M&A, cited by nearly two-thirds of
CEOs. However, CEOs do not underestimate the difficulties faced in
cross border acquisition and integration. Cultural issues and
conflicts, differences in regulations and unexpected costs are the main
obstacles to cross-border M&A activity cited by CEOs.