News by SB Informer

Don't Compete on Price: Competitive Strategies for Small Business

SB Informer
Wednesday, April 4, 2007; 12:56 AM

saltmineconsulting.com announces a new series of publications directed at helping the small business executive thrive in today's business climate. In the first paper, saltmineconsulting.com founder, Blake Hendrix, interviews business strategies consultant, John I. Todor, Ph.D. on how the ideas in his new book "Addicted Customers: How to Get Them Hooked on Your Company," apply to the small business community. This interview is available now at http://www.saltmineconsulting.com/files/interview.pdf

Blake Hendrix explains the purpose behind this series. "Small business owners and managers very often get consumed by day-to-day actives and have little time to sit back and reflect on how the competitive landscape has changed and how these changes impact their business." He states, "In this series of publications, I will interview business leaders who have leading-edge ideas that will help small business." What makes these papers unique is Hendrix's role. He keeps his eye open for new business strategies for the small business executive, carefully evaluates them and then interviews the people behind the ideas. "My job is to ask questions that are relevant to my constituents, the small business executive." He continues "Because of my background in small business, I know what's on their minds. I become the filter or translator between the innovator and the small business executive."

In his new book, John Todor, argues that "In today's business climate, customer relationships, not products, are the primary source of competitive differentiation." "This has struck a nerve," says Hendrix. "The small businesses just can't compete with the giants when it comes to product selection and price. However, Todor points out how they can win the hearts and minds of customers by offering more compelling customer experiences backed by trusting customer relationships." This interview brings out the key concepts and illustrates them with straightforward and compelling examples.

Don't Compete on Price: Competitive Strategies for the Small Business is available for free at http://www.saltmineconsulting.com/files/interview.pdf
or at www.TheWhetstoneEdge.com/papers/price.pdf.

About Blake Hendrix and saltmineconsulting.com

Hendrix draws upon 20 years experience facilitating small business. His practice stresses perspective and simplicity in defining and solving the issues that confront the small businessperson. His keynote is integrating Strategy, Logistics and Tactics to achieve the goals of the organization. His latest book, "Strategic Decisions for Small Business" was published in 2006. The second in the small business series is due for release in June 2007. Learn more at www.saltmineconsulting.com.

About John Todor

John I. Todor, Ph.D., is the managing partner of The Whetstone Edge, LLC, a customer experience consulting and training firm that applies scholarly research on human behavior to buyer-seller dynamics including customer loyalty, trust, retention, customer service, CEM (Customer Experience Management), and marketing strategy. He speaks and consults worldwide on the underlying psychological principles that lead to customer satisfaction, trust, loyalty, and long-term, high lifetime value that profoundly affect customer care, acquisition, and client relationships. His latest book is "Addicted Customers: How to Get Them Hooked on Your Company." More information is available at www.AddictedCustomers.com or www.TheWhetstoneEdge.com.

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