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Free Tips for Small Business Owners Released

SB Informer
Tuesday, May 8, 2007; 01:31 AM

Small business Coach Robert Moment has released a free tip sheet for small business marketers and entrepreneurs. The 7 secrets are aimed at people starting a small business and those who want to create a successful small business marketing plan for an existing enterprise.

"Small business marketing is all about determining the needs of your target market and then providing solutions to meet those needs," says Moment, small business expert and founder of HowtoStartYourSmallBusiness.com.

"Most small business promotions focus on how great their products and services are. Instead, you should educate your target market consistently and start building a relationship that will establish your credibility and trust. It is important to develop a marketing mindset."

The first step in starting a small business, he says, is getting owners to take the Moment Marketing Oath:

"Raise your right hand and repeat after me… I will 'Think Marketing' for my business all the time. I will market my business consistently and not practice stop-and-go marketing when sales are down."

If you're a small business owner or you want to know how to start a small business in the future, this simple 7-step tip sheet will help you understand your business and your target market.

How to Start a Small Business Marketing Plan: 7 Secrets

Begin the process by answering these questions:

1) Who -- Who specifically is your target market? Who is your ideal client? What research can you do to find out more about your target market?

2) What -- What products and services do your ideal clients want and need? What does your product and service do for your ideal client? What problems does your product solve for your customer? What are the solutions that your ideal client is looking for? What is your area of specialty that will differentiate you in the marketplace? What are the industry trends? What type of message will your ideal client likely respond to? What are you ultimately selling? For example: Are you selling eye glasses or are you selling vision? What is your unique mix of products and services? What is your pricing strategy?

3) Where -- Where is your ideal client? Where is your customer located geographically? Where will you position yourself so they can easily find you? Where are the best places to get your marketing message to them? Will you speak to groups, hold seminars, or write a blog, newsletters or articles?

4) When -- How frequently does your target market need to hear your marketing message? When are they most likely to buy your products and services?

5) Why -- Why are you in business? Why do customers or clients buy from you? Why should they choose your product or service over your competition?

6) How -- How does your customer buy your product or service? How are you going to reach potential buyers for your services and products? How will you communicate your marketing message? How will you provide customers or clients with the information they need to make their buying decision?

7) Marketing Mindset - Practice mastering a Marketing Mindset and you will be on the path to a profitable small business.

With these 7 steps, you can take action towards starting a small business marketing plan that targets new customers. "Marketing is about testing and evaluating your return on investment. But it's primarily about helping people get what they want."

Robert Moment is a small business coach and the author of "It Only Takes a Moment to Score" and the soon to be published "Invisible Profits: The Power of Exceptional Customer Service". Robert specializes in teaching entrepreneurs how to start a small business that profits and grows. For more information, please visit www.HowtoStartYourSmallBusiness.com.

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