African American Marketing and ...

News by SB Informer

News

African American Marketing and PR Firm Creates New Identity; Redefines Goals

SB Informer
Thursday, June 14, 2007; 04:28 AM

Diversity City Media, an award-winning multicultural marketing and PR firm, is paving the way for the online marketing industry. The firm, which was nominated for a 2006 Black Enterprise Small Business Award, is primarily known for its production of BlackNews.com and BlackPR.com -- but has much more in the works.

Just recently, they established a new corporate identity with the relaunch of their corporate web site -- DiversityCity.com. In addition to the web site, the new identity consists of a new company logo, and plans to launch several more online brands.

The first of the new brands is BlackExperts.com -- an online directory for African American speakers, authors and experts. The site launched in May 2007.

Secondly, is BlackSpeakers.com -- a sister site to BlackExperts.com that offers a different entry point for meeting planners looking to find African American speakers. This site will launch in July 2007.

Thirdly is the launch of the African American Mortgage Education Tour (TM) to kick-off in August 2007 in Michigan. This tour will visit every major U.S. city, offering a free seminar on home ownership and predatory lending.

"Our goal is to keep moving forward with new and innovative ideas," says, Dante Lee, the 26-year old president and CEO of the company. "We love to create services that become resources to the African American community, while simultaneously allowing advertisers to market to this powerful consumer group."

Headquartered in Columbus, Ohio, Diversity City Media has a staff of six and annual revenues of $500,000. They have plans in the near future to open a second office in Southern California.

The firm will soon announce an official joint venture with HBCU Connect and their president and CEO, William Moss. HBCU Connect owns the largest online destination for HBCU students and alumni, and they recently acquired HBCU.com

Clients of both firms include Verizon, McDonald's, NASCAR, BET, Nissan, Infiniti, Nationwide Insurance, Starbucks and many more.

For more details about Diversity City Media, visit: http://www.diversitycity.com