Automated Direct Mail Campaigns Target Neighbors With Pinpoint Accuracy

May 22, 2006; 01:24 AM
Palm Harbor, FL - SmartleadsUSA, LLC a direct mail fulfillment company, announced that they have just signed up their 300th company today on what they call their Radius Marketing program.

“The small business owner no longer needs to rely on internal staff to send out highly customized and very targeted small mail campaigns” says Brad Kent, CEO of SmartleadsUSA. The company has developed a technology that initially involves the crafty hands of their design team. This team creates full color direct mail templates that are “made to order” that are then published to a password protected website used by the small businesses. From there, the small business owner simply enters the address of a recently completed job. The SmartleadsUSA technology then automatically pinpoints the address with latitude and longitude and gathers the 50 closest neighboring homeowners and sends them a fully personalized copy of that 4-color mail piece announcing that they are in the neighborhood doing a job at a home nearby.

Not only is it personalized, but it also includes the street name and reference that you just completed a business transaction with one of their neighbors. Within 12 seconds, the job is entered, in queue and ready to mail. The printing of a full color postcard, including the list of the 50 closest neighbors and postage is $39.50. All jobs are set in queue and mailed weekly from SmartleadsUSA’s fulfillment center in Tampa, FL.

“We have received calls for years asking to mail the 50 or 100 closest neighbors to a recent job” says Kent. “ Now our proprietary technology has made it an affordable option for us and the small business owner to fulfill. This is a niche product that has been highly successful for those using it, as it is an implied referral. Saying that you just painted your neighbors home, or did a mortgage for them establishes a trust factor that is hard to walk away from” says Kent. “For less than $40 a campaign, most of our customers are finding that there are few advertising options that are more targeted, cost effective and produce results like Radius Marketing.”

SmartleadsUSA says that they have many different industries using their program. From Real Estate agents, to mortgage brokers, air conditioning contractors to window replacement companies, they are all interested in spreading the word that they are the trusted option in the neighborhood. “This program gives them a very cost effective way to do that in a completely automated fashion” says Kent.

SmartleadsUSA is located at 3535 Alternate 19 in Palm Harbor, Florida. The company can be contacted at 1-888-795-6245.