Fifth Third Bank Implements Baker Hill's Bank2Business(R)

May 23, 2006; 06:22 AM

CARMEL, Ind. - Baker Hill®, an Experian company, announced today that Fifth Third Bank (Nasdaq:FITB - News) has chosen Baker Hill's Bank2Business® solution to expand its small-business loan process. Fifth Third will utilize the system to increase client and staff retention, provide faster turnaround on loan requests and ensure predictable asset quality.

"We chose Baker Hill because of its loan origination expertise and its ability to get this project up and running in 90 days," said Len Williams, senior vice president of small-business lending for Fifth Third. "The company not only met our requirements with the implementation of Bank2Business, but also exceeded our expectations by completing the project in just 74 days."

Bank2Business is a browser-based, on-demand solution that manages the complete application process -- from inception through document preparation, to boarding and loan servicing. The solution is also one of four modules that make up Baker Hill's Origination Suite, which provides financial institutions with a common platform for lending. The four modules of Baker Hill's Origination Suite include Bank2Consumer® for consumer lending, Bank2Business® for small-business lending, Bank2Corporate® for middle- market lending and Bank2Dealer® for indirect lending.

"Fifth Third is one of the largest banks in the country, and by leveraging the power of Bank2Business, it will be able to process more applications in less time without increasing risk," said Mark Hill, president of Baker Hill. "We believe that by utilizing this solution, Fifth Third can receive a significant return on its investment within the first 18 months."

For more information about Bank2Business, go to http://www.bakerhill.com/solutions/loanorig.asp.

About Fifth Third Bancorp

Fifth Third Bancorp is a diversified financial services company headquartered in Cincinnati, Ohio. The company has $105.0 billion in assets, operates 19 affiliates with 1,134 full-service Banking Centers, including 120 Bank Mart® locations open seven days a week inside select grocery stores and 2,025 Jeanie® ATMs in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee, West Virginia, Pennsylvania and Missouri. Fifth Third operates five main businesses: Commercial Banking, Branch Banking, Consumer Lending, Investment Advisors and Fifth Third Processing Solutions. Fifth Third is among the largest money managers in the Midwest and, as of March 31, 2006, has $203 billion in assets under care, of which it manages $33 billion for individuals, corporations and not-for-profit organizations. Investor information and press releases can be viewed at http://www.53.com. Fifth Third's common stock is traded through the NASDAQ® National Market System under the symbol "FITB."

About Baker Hill, an Experian company

For more than two decades, Baker Hill has been focused on the banking industry, delivering solutions that address business process needs and working as a trusted adviser to its banking clients. Baker Hill understands banking processes, knows how to implement technology to enable those processes and has a long history of client success from which to mine best practices. More than 1,200 financial institutions in all segments have drawn on the company's business expertise to improve critical processes and have chosen Baker Hill's relationship management, credit origination and portfolio risk-management solutions as their enabling technologies. Baker Hill is an Experian company (http://www.experian.com ). A subsidiary of GUS plc with headquarters in Nottingham, UK, and Costa Mesa, Calif., Experian employs 12,000 people in 31 countries who support clients in more than 60 countries. Annual sales exceed $2.5 billion. For more information, visit http://www.bakerhill.com.