IncrediMail Announces Record Date and Payment Date of Cash Dividend

June 29, 2009; 09:55 AM

TEL AVIV, Israel--(BUSINESS WIRE)--IncrediMail Ltd. (NASDAQ:MAIL) (www.incredimail-corp.com), an Internet company, today announced the record and payment dates of its previously announced cash dividend. On March 25, 2009, the Company announced that its Board of Directors approved a cash dividend of $0.50 per share, or approximately $4.6 million.

The Company set the record and payment dates of cash dividend after receiving the requisite Israeli court approval and tax-pre-ruling from the Israeli Tax Authority.

The record date has been set as the close of the NASDAQ Global Market on July 13, 2009. The dividend will be payable to shareholders of record on or about July 28, 2009. The dividend will be paid to the Company's shareholders net of taxes withheld at the source as pursuant to the applicable provisions of Israeli law.

About IncrediMail Ltd.

IncrediMail Ltd. (NASDAQ:MAIL) is an internet company that develops customized, downloadable graphic consumer applications used to generate search related revenues and designs, markets and delivers high end personal desktop software. The company’s award winning e-mail client product, IncrediMail Premium, is sold in over 100 countries in 10 different languages. Other products include, HiYo, a graphic add-on to instant messaging software, Magentic, a wallpaper and screensaver software, and PhotoJoy, software for presenting digital personal photos.

Forward Looking Statements

This press release contains historical information and forward-looking statements within the meaning of The Private Securities Litigation Reform Act of 1995 with respect to the business, financial condition and results of operations of the Company. The words “believe,” “expect,” “intend,” “plan,” “should” and similar expressions are intended to identify forward-looking statements. Such statements reflect the current views, assumptions and expectations of the Company with respect to future events and are subject to risks and uncertainties. Many factors could cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements, including, among others, changes in the markets in which the Company operates and in general economic and business conditions, loss of key customers and unpredictable sales cycles, competitive pressures, market acceptance of new products, inability to meet efficiency and cost reduction objectives, changes in business strategy and various other factors, both referenced and not referenced in this press release. Various risks and uncertainties may affect the Company and its results of operations, as described in reports filed by the Company with the Securities and Exchange Commission from time to time. The Company does not assume any obligation to update these forward-looking statements.

Contacts:

IncrediMail NY
Jeff Holzmann, President
[email protected]
or
KCSA Strategic Communications
Todd Fromer, 212-896-1215
[email protected]
Marybeth Csaby, 212-896-1236
[email protected]