Put Videos to Work in Promoting Your Small BusinessTristan Anwyn
Are you using video to promote your small business? No matter what kind of small business you run, video is a powerful promotional tool. Just what can video do for your business, and how can you make the best of it? Advantages of Using Video in Your Business Video is a worthwhile investment for your small business. Video is a dynamic way of getting your message across. Your customers are subjected to a lot of marketing messages every day; a well-planned video can help your business stand out from the crowd. Some of the advantages of video include:
How to Create a Winning Business Video The advantages of video for your small business are clear. But how do you go about creating a winning business video? The good news is that you don't need to hire a video production company and a troupe of actors. Those are certainly options if you have the budget and want to add that extra polish to your video. However, a simple video camera (or digital camera with video capability) is sufficient. The first thing your business video needs is a message. What do you want the viewers to take away from it? Focus on what will be most useful or entertaining for them. A simplified history of your business is unlikely to grip them, but a demonstration of how your business can improve their lives will. Choose one clear message and focus on conveying that. Trying to pack too much into one video is a common mistake, and leads to confusion. Once you know what you want to say, say it clearly and well. Plan-out your video using a script, storyboard, or flashcards to highlight the main points. Choose a place to film where you are guaranteed good light, pleasant surroundings and a minimum of noise and interruptions.
Choosing a Video Hosting Service The article "The Amazing Rise of Beauty Videos" says that businesses who want to stand out from the competition need to post some videos on YouTube. YouTube is certainly one of the most popular video hosting services. It's easy to use and has a large and active user base of 1 billion unique visitors a month. But what about other video hosting sites? Take a look at:
YouTube is undoubtedly a good choice for your small business video, but these alternatives each have their benefits too. Compare them and see which best fits with your video style and small business aims. If you want your message to connect and make a lasting impression, it's time to start using video to promote your small business. |
Add comment (Comments: 0) |   |