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Sell Your Products Through Newsletters

selling and newsletters

by Lynne Saarte

June 27, 2008

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Newsletter printing provides a company with the opportunity to make something outside the norm of the typical marketing. Unlike most other forms of advertising, newsletters aren’t quite as direct about their intention to get people to buy a product.

Ultimately a newsletter’s goal is to push the company itself rather than specific products that the company produces, but that doesn’t always have to be the case.

The majority of newsletters I see focus on different aspects of the company along with the people working for them. They emphasize sales, recent promotions, recent events, and so on. Products aren’t a typical focus. In fact, I quite rarely see a product mentioned at all.

This is a failed opportunity to use newsletter printing to its fullest potential. I’m not talking about a direct advertisement that tells people why a product is great and why they should buy it, but a more in-depth approach to giving people knowledge of the product.

Each newsletter should feature an article talking about product development. If you currently have a product in the development stage than this is the perfect opportunity to start getting advertising out about it before it has a chance to be released.

Tell them about the planning period, how you came up with the product, what kind of process was needed for making it, and what kind of testing you did afterwards. Walk them through the process from beginning to end spread out over several newsletters. This way you can give them a window into a part of the industry they’ve never seen before.

I don’t hear about how companies came up with their ideas very often. Think about all of those shows on TV that show people how certain products are made. People are interested in knowing these kinds of details.

Even if you don’t have a product currently being worked on simply take an existing popular item and tell people a little more about the history of it. Tell them how you came up with it and how much effort you put initially into marketing it.

With this method you gain several advantages. For new products you can generate a buzz about them among your customers early on in the process. When it finally comes time to release your product you’ll already have interest established, which will help along your initial marketing push.

For existing products you can push up interest in products that aren’t doing as well, or help boost and expand interest in the products that are already successes.

Plus, on top of selling more, you give people a closer look at your company. This way they’ll feel more comfortable shopping with you and understand where all of the products came from. It’s always nice to know where something you like started. Giving people access to this kind of information is a great way of marketing your products while at the same time giving people a closer look at how your company works

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