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Offline Strategies for Increasing Web Traffic

by Karen grahams

July 18, 2008

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For many small businesses, their website is their biggest money maker. In fact, many small businesses do not have a brick and mortal, traditional type of store. Instead, they rely solely on sales made through their website.

With that in mind, you can see how important it is to drive traffic to your website. You cannot expect customers to visit your site if they do not know it is there. You have to use your marketing resources to tell them about it, and entice them to check it out.

There are many ways to do this online, such as search engine ads and banner ads. But these are not always enough. You may want to consider using offline tools to increase your website traffic. Here are some ways to do this.

Slap Your URL on Everything

Make sure your website address is on every piece of offline advertising material you produce. Every business card should have your URL on it. Every time you design a brochure printing, your web address should be prominent in your mind. Every poster, every flyer, ever catalog – everything that promotes your business must have your URL displayed on it.

Direct Mail

You may want to print up some postcards (with your web address very visible on them) and send them to specially selected customers. Direct mail campaigns like this can drive traffic to your site very effectively if you send them to the right people. Obviously, you want to target people who are likely to need or want the products that you offer.

Press Releases

This is one of those rare advertising tools that is absolutely free. Send a press release (via email) to all of the media outlets in your area, including newspapers, radio stations, and television stations. While you are not assured of receiving a lot of attention, you may get lucky and get some decent exposure from this effort. It does not take long to do, and it is totally free, so why not try it?

Mobile Billboards

You can purchase magnetic sings and stickers that you can place on a variety of things, such as vehicles. Of course, you want to make sure that your website address is very visible on these things. These can be effective because they move with you and therefore advertise to a wide variety of people. These tools are also quite cheap and do not take long to produce.

Other Knick-Knacks

There are some other little trinkets that you can place your URL on and hand out to customers. These include key chains, coffee cups, writing materials, and mouse pads. If you distribute these things to the right people, it can generate some traffic to your website.

For comments and inquiries about the article visit: Brochure Printing

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