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Checking Out Special Offers

Consider this scenario: you have a list of products that you regularly sell, and each product has its specific packaging.

by Kaye Marks

November 14, 2008

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Consider this scenario: you have a list of products that you regularly sell, and each product has its specific packaging. The packaging tells people what your company name is, what the product is, and various details about the product—all the things you would expect to find on a package.

Now, changing this package is going to be kind of costly, because you already have everything set up to print off this specific design for the package. I think most companies are in a situation like this where they have the system in place to make sure that they get their packaging printed off as quickly as possible, and you can’t easily make even minor changes to the look of the package without having a huge hassle.

This is why when you do see changes to a package you usually see the same change being in place for months at a time, or perhaps even a permanent change to the package.

Then the problem comes along: you have a special offer that you want to include with your products, but you don’t want this offer to be on them for very long, and you weren’t aware you were going to do this special offer until so shortly before you implement it that you just don’t have change to alter the process of designing these packages.

So what do you do? This is where label printing can help you save quite a bit of money and get your special deal offer on your packaging much faster than you would otherwise be able to.

First off you can compare the costs of label printing to the amount it would take to alter your packages. Remember too that if you have multiple products that’s going to be multiple packages to alter, greatly increasing the costs, while you can get a single large printing done for your labels and have enough labels to cover all of them.

Furthermore you can make further use of the labels by putting them on other things as well. You might want to briefly put those labels on your business cards mentioning the special deal as well. Maybe you want to slap a label on all outgoing mail letting people know about the special. Without labels you would have to foot the bill for a whole lot more printing to accomplish all of this.

The only reason I mention this is because just recently I encountered a company that was actually going to change everything before I mentioned to a friend of mine working there they could just use labels. They honestly hadn’t thought about label printing, and once it was mentioned, they quickly change their plans. Be sure you know of all the options you have open to you before making any drastic changes. Often you’ll find a much easier solution right under your nose.

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