Marketing Secrets to Reel in Customers

by Katie Marcus

February 13, 2009

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To increase your market share, the first place you want to look for improvements in your business is with your marketing campaign. Most marketing campaigns can be improved on, no matter how many products are sold or how many customers buy the product. There are still people out there not buying the product. To reach a bigger percentage of the masses, try some of these marketing secrets to add some spice to your marketing campaign:

Use comedy and/or sexual innuendos. This generally works best for television commercials and can work for poster printing, if done correctly. Save the comedy and the sex for snack foods or other “light” products that no one will have deep ties to. For instance, Bachelors Super Noodles used a commercial that featured a young man offering his girlfriend the rest of his plate of Super Noodles, only after he saw his dog take a mouthful.

Give your potential customers something free. When people get products or services free, they feel more appreciative and they might feel like they need to give something back in return. What they give back does not necessarily have to be a purchase – they can give back their feedback or just their time.

To get the word out, use your poster printing budget to create posters that tout a free product if someone shows up at your store. You could also mail out or hang advertising flyers in supermarkets touting a free product if people will go to your Web site and request it. This drives traffic to your Web site and you also get customer contact information to use later.

Take time to get to know your customers. Engage in small talk when customers are perusing your store. Alternatively, if you are taking an order over the phone, you can ask them questions about themselves that are not too intrusive such as if they have kids or a dog (this works well if you can hear the kids or dog in the background).

People love to talk about themselves so it should not be too hard to get them to open up. Once they give you some information, use it to create advertising flyers, brochures and other marketing materials that are directed right at them. Of course, you would not do this on an individual basis – your flyer printing budget would be through the roof! However, you probably have a decent-sized group within your target market that has kids, or that are pet lovers.

Prove yourself worthy of the sale. If you just tell someone that your product is great, no one is going to believe you until they see it for themselves. You have to prove it to them. You can prove it by giving a free demonstration of your product or service, using testimonials in your flyer printing materials or brochures, and by offering references. You could also offer a free trial period to try your product or service.

Play up emotions. In your brochures, commercials – whatever marketing materials you can, use copy and images that evoke some kind of emotion. People will be more motivated to buy your product if it makes them happy, or if you can solve a problem that frustrates them or makes them angry. For instance, say you are a company that installs doggy doors.

You can play up the anger or frustration that most homeowners feel when they find their dog’s mess on their nice carpet. Show them how they can release that stress by installing your doggy door – show an image of a happy dog letting himself outside and maybe a homeowner relaxing on the couch with a smile on her face. Give the customer something they can relate to, a situation they can see themselves in that promotes good feelings.

Spread out the price. It is a good idea to reel in the customer with all of your product’s benefits and have them already thinking of how they will use your product before you tell them the price. When you do give them the price, break it down for them. If a service costs $15 per month, tell the customer it costs 50 cents a day. It is true – it is the same as $15 per month, but by breaking it down into the smallest increment you can, your price seems like a bargain that they cannot pass up!

Learn about poster printing, flyer printing and advertising flyers.