How to Boost Sales with Catalogs

Take out your catalog printing again and check your call-to-action.

by Kaye Marks

March 18, 2009

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So you have the miracle drug to rival any product in the market today. Your product’s features are to die for. You have your masterpiece of a catalog printing, with the design created by the best in the industry. You have distributed to all of the people in your target list.

So why is it that you do not see any results from your marketing efforts? Still your sales graph does not reflect an upward movement. You ask yourself where the problem is. You have done every suggestion and technique in the book on printing catalogs. You have a compelling message; you even have wonderful photos to attract your clients.

Take out your catalog printing again and check your call-to-action. Does it compel you to take action? Does it make you want to get up from your seat and act right away? Do you have the sudden urge to make that call and order right now?

If your call-to-action does not motivate you as much as it should, how can you expect it to motivate your target clients? It is time for a total makeover then.

When printing catalogs, it is necessary that you have a clear and precise command that tells your readers of the next step. What do you want them to do after reading your print catalogs? For catalog printing, you would surely want them to place an order immediately. Hence, it is crucial that your call-to-action produce results that even the most critical would want to take you up on your offer now.

The bottom line is for your target clients to act right now. Here is how you can reinvent your call-to-action for better results:

Include a deadline. Always include a deadline, whether it is for ordering or submitting the reply form, even for calling for that special gift. Your objective should be to make your target readers of your full color catalogs to act now. People in general are born procrastinators, as such, to avoid any delays a deadline would ensure that they act right away on your proposal.

Include a notice of price increase. Everybody wants a good deal. A huge discount is even better for consumers especially that everybody’s feeling the crunch right now. If you have special discounts when printing catalogs, you need to let your readers know that there is a deadline for it. In the same manner, you should also tell them when you would have the regular price back. When they know that the promo is for a limited time only, they would surely want to act on your offer ASAP.

Include a trial or introductory offer. Provide an introductory offer or a trial period for your products. Include a special deal while you are at it. The extra effort will go a long way in getting them to act accordingly.

Include the phrase “Not available in stores.” When your target clients know that your product or promo can only be purchased when they order directly, then they would surely want to call you to get a chance to buy your items.

These are just a few of the strategies that you can add to your catalog printing to make it more effective. Reinventing your call-to-action can definitely revive your collateral to get you that increase in ROIs you have been waiting for.

Learn more about printing catalogs or catalog printing.