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Are You Losing Visitors? Your Website Need Sales Copywriting

Sonita Biddu

March 27, 2009

Has your website traffic taken a nosedive? Are visitors leaving your site without making a purchase? The solution can be quality sales copywriting.

You can offer the best product available with a price that beats any other price around, and if you do not have good quality sales content on your website, you will not make any sales.

Most people will find your website for the first time through a search engine. To get picked up by search engines, you need a sales copywriter who is skilled at choosing the right key words, and then optimizing your copy. That is because quality sales copywriting is a special skill. Anyone can throw a few keywords on a written page, but unless you have the requisite skill, it will be obvious to the reader what has been done. Today's consumers are increasingly sensitive to sales pitches, and quickly navigate away from your site if you are making a hard sell.

On the other hand, your sales language has to include a call to action. It is not enough to just tell a potential customer how wonderful your product is and have them agree. You have to motivate them to take action and make the purchase. Again, this is a special skill. There is a fine line between encouraging the customer to take action and making them feel manipulated. Especially in today's tough economic times, customers are reluctant to part with their money. You have to make sure they see the value in your product and have a good reason to make the purchase now. Give them a chance to walk away unconvinced, and they may never return.

Speaking of return visitors, you need to keep your website content fresh. This does not mean that everything needs to change every day. Some elements of your site should remain stable, so that the customer can readily identify your brand or company. But other elements, the copy in particular, should be refreshed on a regular basis.

Give visitors the same old content to look at time and time again, and they will stop coming to your site. Give them something new to read or discover when they visit, and they will keep coming back. The more they come back to your site, the more comfortable they will feel with you. The more comfortable they feel, the more likely they are to spend their money with you.

Even a small company can afford the services of a professional sales copywriter by using a freelance writer. There are many sites online where you can find professionals who will work with you on a project by project basis for a reasonable rate. Professional sales copywriters often have marketing experience and can help you position your product for better sales as well.

If you want more visitors to your website, and you want to turn those visitors into customers, consider hiring a professional sales copywriter. For an affordable fee, they can make a real difference in your website success.

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