Joanne Pele |
Joanne Pele is the Vice President of Operations at Complete Business Systems. Complete Business Systems provides a ready-to-go branding package for your company, including website, logo, business cards and letterhead. Additional services include postcard design, databases, press release and web content writing. |
Joanne Pele
has written 7 articles for SB Informer. |
View all articles by Joanne Pele... |
Business BrandingWhether you are just starting a new company, or have been around for a while and need some marketing tips, branding your business should be on the top of your list. Joanne Pele
October 23, 2007
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What is branding?
Wikipedia defines brand as including a name, logo, slogan and /or design scheme associated with a product or service.
If you are in business today, it’s imperative that you brand your
business first-rate including logo, website, business cards,
letterhead, print ads, television, radio and signage.
Let’s break down the key elements for branding your business:
Logo
An effective logo should reflect your business. If you examine
successful brands that have achieved instant recognition, you’ll notice
they all have one thing in common – simplicity. It’s important that
your logo design can be used in many different forms, not just on your
website design, letterhead and business cards. Think of how you may
want to advertise in the future – will you want to place print ads?
Will your logo reproduce well in black and white, and in varied sizes?
What about apparel? Will your logo hold up when printed on the t-shirts
you’ll be passing out at the next trade show?
Website
Your website is your online business card. Your logo should be
presented on each of your website pages. Your website design should
have intuitive navigation, clear navigation and valuable content. Once
your website is up and ready to go, you should promote your site online
via press releases and business networking sites. Don’t forget to
register your site with Google and most importantly, your contact
information should be visible on every page – especially your phone
number.
Business Cards
Business cards should have a clean, uncluttered design. Make sure they
display your logo and present a professional image of your company.
Include all forms of contact, and don’t forget your web address! Some
people choose to purchase double-sided business cards, and print just their web address on the back, so it stands out. Business cards are often your first point of contact with a potential
client, and we all know first impressions make all the difference.
Letterhead
Your letterhead should also include your logo and contact information.
Use your company letterhead for all correspondence with potential and
current clients.
All of your branding elements should coordinate with one another and present a consistent reflection of your company.
You now have all the tools you need to project a professional image and
start getting your company name out there. Don’t try to cut corners
and save money on these paramount items. Remember, you’re building a
company brand!
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