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Guides (2):
Strategic Messaging for Direct Marketing Materials
August 29, 2007
Designing and printing direct marketing postcards, for example, with standard promotional language will only go so far in increasing sales leads and conversion rates. Ultimately, the most effective postcard will speak to the unique messages of your customer base.
Direct Mail Campaigns: The Simple Solutions to Success
August 17, 2007
Direct mail campaigns offer flexibility, as well as barometer for success. But don't be too quick to disseminate a mailer until you've tied it directly to your strategic goals. Often, the simple solutions are the ones that make a direct marketing tool successful. Learn how. |
