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Guides (15):
Expanding Your Brand
July 21, 2008
For a lot of companies they find a single product, which then becomes synonymous with their brand name. This can be an effective way of creating a very strong brand name and image very quickly if you have a successful product on your hands that generates a strong following. All of the color printing you do for your marketing material will sport your product along with your brand name to boost it up as much as possible.
The Art of Business Piggybacking
July 03, 2008
The most successful businesses start with a new idea. A new idea that solves a problem that people have is a tremendous way to succeed in business. But that is not the only way.
Binary Marketing
June 20, 2008
In my youth, my father warned me about people offering you two options. Usually, they're using two options to keep you from thinking about a third or fourth option that would be more to your advantage and more to their disadvantage. Its solid advice. Still, when it comes to the customers you do business with on a day to day basis, there really are only two basic flavors.
The Backbone of Your Business
June 17, 2008
More than our offices or store fronts. More than all of our shiny and impressive wares for sale. More than our sales pitch. Its our customers that really make our business. It's a shame then, that so many companies see customers as little more than disposable unites, dollar signs or a meaningless collection of UPC codes in sales records. If you're an entrepreneur that's been in business for any length of time, though, you're likely already keenly aware of the value of return customers and regulars.
Get Them Coming Back For More
June 13, 2008
When you're designing your color printing, who is it that you have in mind? Are you trying to target the people who are already shopping at your store, or are you trying to draw in the people who don't even know who you are yet.
How to Get Free Advertising
June 09, 2008
Free advertising works. And it's not just for companies that have a limited budget. Any size company can benefit from free advertising. Here are 11 ideas on how to advertise for free.
5 Advertising Mistakes To Avoid
June 02, 2008
1. Thinking that everyone is your customer base.
No matter what your product is and no matter what kind of store you run your target audience is still never going to be everyone. Even a giant like Wal-Mart is not actually going after everyone there is in the marketplace.
How to be Credible in Your Marketing Materials
May 20, 2008
Gaining credibility is extremely important to pull in new customers. People trust companies that are credible. Credibility is defined as the power of inspiring belief or the capacity for belief. It goes hand in hand with trust. You can't trust someone you don't believe.
Why Quality Is Not Always Quality
May 15, 2008
Do you sell "quality" products or offer "quality" services? If so, never tell your customers this fact. Believe it or not, the word quality is often a deterrent to potential customers. Today's consumers see the word quality constantly, yet often associated with products that are far from quality products. When you are creating advertising copy to send to your commercial color printing company, avoid this word at all costs.
Understanding a Niche Market
May 02, 2008
Some companies may think they’re focusing on a niche market only to be targeting a much broader audience than they need to.
Know What Training Wheels You Need In Your Product Launch
March 31, 2008
More importantly, secure a name that can be easily memorized, recognized, relevant, and is easy to say. One marketer suggests that if you're looking for your business name, you should be able to not only say it when you see it; but you must be able to spell your name when pronounced.
Getting To Know Your Market
March 26, 2008
Most entrepreneurs make a common mistake. Many entrepreneurs encounter the same mistakes as they try to outmaneuver competition in their quest for more profits. By far, the most common mistake these entrepreneurs make is their penchant to create or develop a particular market need when they should be developing something that fits "just right".
How To Create Flyers That Win Clients
March 14, 2008
Advertising flyers are definitely the most cost effective marketing tool you can use to spread out the word on your business. You can hand them out, post them, hang them up, or even leave them where your clients and prospects can get them.
Know What To Spy For When Doing Market Research
February 26, 2008
Ever heard of these principles? One writer/philosopher once said that in order for you to be competitive and even rise above the pack, you need to know your competition and what they�re doing to be different. When you do, you�ll surely be able to create tactics that will make you stand out and hence, make a difference in your market share.
Icebreaking Advertising
February 19, 2008
Pull marketing is the method of effectively gathering leads for your business but minus the aggressiveness and forceful process of persuading your clients to try you out. It differs from the push because you gently convince your target market to learn more of your products and services. | 
