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Guides (12):
3 Mistakes That Bootstrapped Small Business Owners Commit
August 21, 2017
Starting up a new business can come with a lot of capital expenses. There is equipment to procure, vehicles and furniture that need to be purchased, not to mention costs related to leasing and store setup.
How to Bring Back Lost Customers
June 19, 2017
There are a number of reasons why a customer may stop buying from your business. Bad customer service or high cost may just be two of the many reasons for defection. In a vast majority of cases, it may not even be the businesses’ fault for the customer switching to a different provider. So how does a business owner identify the reason for losing customers, and more importantly, what do they do to reverse this defection?
Digital Tools You Need For Your Small Business Ecommerce Business
November 07, 2016
Running an online ecommerce business may seem as easy as putting up a website and watching the orders come in. Often, there are many tools an ecommerce retailer relies on to make sure the website is attractive to visitors, functions accurately and safely, and provides the customer service that shoppers have come to expect from their favorite online retailers. Here are three tools that you shouldn't run your online retail business without.
How to Get Funding for Your Business
December 01, 2015
Whether you are just starting a business or already have an established company, you’ll need a certain amount of capital in order to keep your operations moving forward. Although it can sometimes be difficult to obtain funding, there are a few things you can do that may help you get the money you require. Here are a few of the best ways to obtain funding for your business.
Dealing With Clientele Questions In A Service Business
August 31, 2015
According to a recent study, more than 75% of small business owners (businesses with less than 99 employees) operate in the services sector. One of the biggest challenges facing these businesses is client acquisition. Thanks to cut-throat competition, a lot of service-based businesses operate at wafer-thin margins. As a result, these businesses often rely on inbound enquiries as opposed to advertising and outbound outreach.
Do You Need A Co-Founder For Your Business?
June 03, 2015
Starting your own business can be extremely lonely and stressful. Ask any startup entrepreneur and they will tell you how they lost touch with friends and family during those initial few months. Given the number of different tasks a startup business owner needs to juggle through, it does make logical sense to hire a co-founder who can be your pillar of support during trying times while at the same time complementing you on activities where you do not excel yourself.
Offline Marketing Strategies For Small Businesses That Work
March 25, 2015
As the world becomes increasingly digitized, more and more small businesses are turning to online marketing channels to propel their business growth. Adapting to the changing marketing environs is a rather good thing. But what is interesting is the shift in focus from offline to online marketing strategies even among these local businesses.
5 Questions You Need To Have Clear Answers For Before Starting A Business
October 30, 2014
Unless you are born in a family of entrepreneurs, starting a business of your own can be a tough choice. It is not easy to quit a stable, regular income job to venture into uncharted territories. This is all the more complicated when you are not clear with the whats and hows of your business strategy. So before you put your money into your new business, ensure that you have clear answers to the following ten questions.
Is Your Small Business Ready For ERP?
May 27, 2014
Enterprise Resource Planning, or ERP for short, was a software application meant for large enterprises that have thousands of employees and inventory to handle. But with the advent of technology, especially cloud computing, small businesses are much more sophisticated than ever. SaaS-based services typically cost a few dollars a month – consequently, small businesses no longer have to delay technology deployment at the workplace for the want of sufficient funds.
Facebook Fit: Helping Small Business Learn How to Use Social Media
May 20, 2014
Gone are the days of counting on print ads and commercials to get your businesses name out to the masses. Both individuals and businesses have high-speed internet these days, and the popularity and availability of social networking sites has opened up new avenues for businesses to get their message out.
Why Contractors Need An Online Presence
January 22, 2014
I recently worked with a lead generation company based in New Jersey. As part of the assignment, I had to talk to a number of contractors and small business owners in Canada and the United Kingdom about my client’s products. One interesting insight I could obtain from my conversation with these small businesses is that a lot of them still do not see a need to open their business up for the internet.
Top Level Small Business Careers In The Internet Industry
December 05, 2013
For those of you small business aspirants with the drive to excel and reach the top, the internet is a good place to start. There are many career paths that can lead you to success depending on your skills. Whether you are the type to focus on the analytical tasks or one that has a knack for numbers, there are jobs for you at today’s most successful social media businesses. | 
