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VendorGuru.com Recommends CRM Software to Foster Small Business Growth

SB Informer
Thursday, November 30, 2006; 03:29 AM

The 25.8 million small businesses in America are vital to the U.S. economy, paying more than 40 percent of the total U.S. private payroll. In order to continue their economic impact, small businesses can focus on growth and develop strong customer relationships by using customer relationship management (CRM) solutions. VendorGuru.com., a comprehensive site for business to business professionals, offers strategies and key CRM solutions to help small companies find essential business solutions.

According to the U.S. Small Business Administration, over 600,000 new small businesses sprouted in 2005, making a significant economic impact. Small companies can continue to influence the economy through growth and increased customer loyalty with Customer Relationship Management (CRM) strategies available on VendorGuru.com.

"Most small businesses want to grow and continue to win new customers. But the different technology needs of companies mean one CRM solution or strategy may not fit all," said Aris Pantazopoulos, founder of CRMToday.com and managing director of Contact Solutions. Pantazopoulos added, "Businesses can save money and time by investing in CRM software and telephony systems. These steps are critical to overall business strategy and increased growth."

Small businesses may underestimate the importance of customer relationship management in business growth. Melinda Nykamp, Vice President of Customer Strategy Integration for Fair, Isaac and Company, Inc. writes, "Indeed, your customer base has become your key to success in an increasingly competitive business climate. This is one of the primary reasons why customer relationships are making it closer to top of asset entries on corporate balance sheets." Nykamp continues by saying successful CRM initiatives must focus on the customer, include the business strategy, connect customer intelligence about customer needs into the daily operations of the organization, and measure the relationship.

Small businesses generated 60 percent to 80 percent of new jobs annually during the last decade, according to the U.S. Small Business Administration. Small companies with fewer than 500 employees represent 99.9 percent of the 25.8 million of all U.S. businesses. Subsequently, competition among so many small businesses can be tough, and a top CRM system can help a company gain the competitive edge by building successful customer relationships.

VendorGuru.com (http://vendorguru.com) has done exhaustive research to identify the most respected and cutting-edge companies in CRM and telephony. This one-stop approach saves business professionals valuable time and money finding the business solutions they need.

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