I receive lots of questions regarding both search and social media and I am often asked by clients and friends, which strategy is the best for my business? Obviously, there should be a balance of search vs. social media marketing for anyone wishing to conduct a comprehensive web marketing campaign, but what this article is going to talk about is the general expectations of focusing on Search vs. Social media.
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Page load time is defined as the time it takes for a webpage to fully load in a browser showing all elements of a page. Does relative page load time matter for SEO? Here's a question that has come up on my radar a few times over the last few months. In fact, Matt Cutts of Google recently spoke about it in one of his many blog videos (link below). So, with so many people wondering does the speed to load a page affect SEO, what is the answer? In short, the answer is yes, page load time does matter.
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Mobile Search is constantly on the rise. As more and more people purchase smart phones and as smartphones get more and more powerful, mobile search has become a very big focus for many companies. Whether you are a local business or service the nation/world, you should consider how mobile search can affect your business.
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SEO needs to be taken out a silo and kept in mind for all your online and offline marketing activities.
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Shortened urls have been around for years. In fact, hundreds of thousands of people started using them once Twitter took off. There are many benefits of using shortened urls, however for many SEO/SEM professionals, there was always a thought in the back of our heads on whether or not it can hurt or help a campaign
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Similar to the Facebook "Like" button that offers those with a Facebook account to vote socially and "like" something - whether a person, business or web page outside the walls of Facebook's closed eco-system, Google now is about to roll out a "Like" button of its own: the +1 (plus one) button.
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Over the last couple of years Google, and to a lesser degree Bing, have shared the spotlight when it comes to search. In fact, Yahoo! who above all other brands brought search to the masses has found itself slowly in a death spiral that it finds hard to get out of. Recently, Yahoo! has signed an agreement with Microsoft's Bing to provide search results, however on this innovation Yahoo! goes it alone to bring its customers Search Direct.
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For small-business owners, staying afloat in a sea of big-name corporate brands can be one of the biggest challenges in today’s market. In order to keep your head above water and maintain a competitive edge, you have to get your name out there – and get it to stick. Effectively promoting your business to potential customers not only spreads the word about your business, but with the right promotional items and techniques, you can build a positive image around your brand that helps people remember who you are and what your business is all about.
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It's official! While there has been talk of an upcoming algorithm change from Google for at least a couple of months, these past couple of weeks saw a definite change in the way that Google ranks those sites on the web vying for top placement in its listings. So what is the big news? This algorithm specifically went after content farms and, in addition, to a broad extent, low quality sites that have been gaming the system for higher rankings. Since the algorithm targeted content farmers, this algorithm has been nicknamed The Farmer.
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One of the questions that I get asked at least every couple of months is what kind of basic tools do you use for SEO? The truth of the matter is that while I might use a specific tool to research keywords or a tool to watch traffic closely, I find that there are a few tools available, all of which are free and indispensable - and help me with my day to day projects. Whether you are looking at your competition, tracking your page rank, or looking to find a weakness in your site or blog, the following tools are an efficient way to get deeper understanding and conduct research.
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