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Some Business Card Tricks

Learn some tricks in business card marketing

by Kaye Marks

July 09, 2008

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You probably have gotten used to handing out your business cards quite regularly, which is good! Your business cards are great tools that can build your contact list and customer relations. If you are not already, you should get in the habit of handing out your business cards to everyone you meet that could become a business contact or customer in the future.

In addition, however, there are some extra tricks that you can use to increase the impact that your business cards will have on people. Here is a rundown of these tricks of the trade:

Handwrite Something

When you hand out a business card, get in the habit of hand writing something on it, such as a mobile number or office number. For whatever reason, this increases the likelihood that your card will be held onto by that person, and thus utilized.

Give Several Cards

Also, when you give your card to a customer, give them two or three extras. Ask each person to give the extras to friends or family members. This maximizes the effect that your cards can have, with no extra work on your part. It is efficiency at its best.

Use it in Surprising Ways

You can use your card in ways that most people do not think of. For instance, the next time you eat out, leave a card – along with the tip – for the waiter. Don’t you think that waiter will be quite likely to check out your business (assuming you are a good tipper, of course)? Here is another excellent idea if you regularly pay road tolls: as you pass through the toll booth, pay for the car behind you, and leave your card for the driver. At the very least, that person will likely call you to thank you, and you have a chance to make a new customer!

Always Have It

Never, ever leave home without your business cards. You never know when you will meet someone to whom you should hand out a card. Most of the time, you are going to meet someone like that, so you should always have some one hand.

Design Effectively

When you design your next business card printing project, keep some general design tips in mind. Use the available space properly, by using the back of the card, but being careful not to overload it with content. Remember to include more than just your contact information. Focus on one aspect of your company that you can talk about on your cards without making it look cluttered.

These are some relatively easy things you can do to maximize the impact that your business cards can have. But they can also be fun to try out, so go for it!

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