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Email Marketing Best Practices White Paper Published Listrak


SB Informer
Thursday, May 31, 2007; 01:51 AM

Hosted email marketing solutions provider Listrak has recently written and published a white paper that gives email marketers a guideline to follow when outsourcing their HTML newsletters to an outside advertising agency, search engine optimization firm, application service provider, or interactive marketer. The white paper is available for free download in the email marketing resources area on Listrak's website.

"Even though we provide an easy to use email marketing solution, we still come across many companies that choose to outsource these processes rather than perform them in-house," says Ross Kramer, CEO of Listrak. "This guide will help the marketers and the firms increase the deliverability and usability of their email campaigns."

One of the biggest challenges for HTML newsletters is making sure that images render properly in different email clients. Listrak's white paper discusses in detail the steps that marketers can take to ensure the emails are delivered properly with all of the graphics and content blocks in place, including programming, sizing, and formatting issues. The white paper also discusses other email marketing best practices, such as personalization, list segmentation, landing page optimization, and testing specifications.

Listrak is a leading provider of hosted email marketing software that allows permission-based marketers to manage, send, track and grow their email marketing investment. Listrak services clients such as Daimler Chrysler, Motorola, L'Oreal and the Islands of the Bahamas from its Lititz, PA headquarters. Listrak was named the 2006 Small Business Technological Excellence Award winner by the Philadelphia Chamber of Commerce, the 2006 Emerging Business of the Year by the Central Penn Business Journal, a Top Fifty Fastest Growing Company in 2006 and 2005 by the Central Penn Business Journal, and the 2005 Growth Company of the Year by the Technology Council of Central PA. To learn more, visit www.listrak.com.

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