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Listrak to Present RSS Session at EduWeb Conference


SB Informer
Thursday, July 5, 2007; 01:50 AM

Listrak, a leading email marketing solution provider based near Lancaster, PA, announced today that Ross Kramer, CEO of Listrak, will present a session at EduWeb entitled "Implementing RSS as a Marketing Tool- Delivering Content to Drive Leads" on July 23, 2007, at 8:30 AM. The EduWeb trade show and conference features information on marketing and development for universities and colleges.

In this session, Ross will explain how companies can use RSS technology to achieve an expanded marketing scope that is virtually limitless. Companies will learn how to get started with RSS, how to integrate social bookmarking links, how to use RSS in more advanced ways to achieve even greater benefits, and what to avoid along the way.

Ross Kramer, CEO of Listrak, says, "The web-based nature of RSS goes hand in hand with email marketing. Marketers can use this technology to drive more customers to their websites, increase customer satisfaction and loyalty, communicate more efficiently and effectively, and increase their bottom lines."

Eduweb is being held at the Sheraton Inner Harbor in Baltimore, MD, July 22-24, 2007.

Listrak is a leading provider of hosted email marketing software that allows permission-based marketers to manage, send, track and grow their email marketing investment. Listrak services clients such as Daimler Chrysler, Motorola, L'Oreal and the Islands of the Bahamas from its Lititz, PA headquarters. Listrak was named the 2006 Small Business Technological Excellence Award winner by the Philadelphia Chamber of Commerce, a Top Fifty Fastest Growing Company in 2006 and 2005 by the Central Penn Business Journal and the 2005 Growth Company of the Year by the Technology Council of Central PA. Visit www.listrak.com to learn more.

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