Listrak Joins the Email Sende ...

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Listrak Joins the Email Sender and Provider Coalition

Leading email marketing solution provider combats spam and deliverability issues.

SB Informer
Thursday, November 1, 2007; 06:13 AM

Lititz, PA -- Listrak, a leading email marketing solution provider based near Lancaster, PA, announced that it has reinforced its commitment to help its customers overcome deliverability issues by joining the Email Sender & Provider Coalition (ESPC). The ESPC is a cooperative group of industry leaders working to combat the proliferation of spam and the emerging problem of email deliverability. It focuses on a combination of legislative advocacy, technological development, and industry standards to promote email marketing best practices; thereby ensuring email remains a viable and legitimate marketing channel.

“Our goals are aligned with those of the ESPC as we have always focused on ways to help our customers increase their reputations and deliverability,” states Ross Kramer, President and CEO of Listrak. “Participation in the ESPC allows us to broaden our approach to combating deliverability issues, and we hope to play a vital role in developing even more best practice procedures.”

Permission-based email marketing has made great strides in recent years thanks to organizations like the ESPC that are working to achieve standards and policies. Earlier this year, Listrak partnered with Sender Score, Return Path’s delivery assurance solutions division. Return Path is a founding member of the ESPC, and Sender Score helps mailers get more email delivered to the inbox by monitoring deliverability failures, strengthening reputations, and minimizing future blocking, filtering, and rendering problems. Listrak’s activity with both the ESPC and Sender Score strengthens its dedication to appropriate email marketing procedures so email marketers benefit from increased communications within their subscriber base.

About Listrak

Listrak is a leading provider of hosted email marketing software that allows permission-based marketers to manage, send, track and grow their email marketing investment. Listrak services clients such as Daimler Chrysler, Motorola, L’Oreal and the Islands of the Bahamas from its Lititz, PA headquarters. Listrak was named the 2006 Small Business Technological Excellence Award winner by the Philadelphia Chamber of Commerce, the 2006 Emerging Business of the Year by the Central Penn Business Journal, a Top Fifty Fastest Growing Company in 2006 and 2005 by the Central Penn Business Journal, and the 2005 Growth Company of the Year by the Technology Council of Central PA. To learn more, visit www.listrak.com.