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Guides

Overview: The Marketing ChallengeAnalyzing the Market Environment
Market ResearchDeveloping and Refining Your Product
Choosing Distribution MethodsPromotion, Advertising, and PR
Building a Successful Marketing Plan


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Online Business by Listening to Customer Feedbacks
April 18, 2008
by Regimantas Andre
Many online business owners consider the customer's opinion as important, but does not take it much into account. This article provides you the most 3 top tips you should always rely on in order to build a successful online business.

How to Read Your Customer's Mind
April 17, 2008
by Colleen Davis
Wouldn't it be nice if you could read the mind of every customer who came into your place of business? If you knew what your customers were thinking, it would be simple to keep them happy, and keep them coming back, right?

Effective Use of Corporate Events and Public Relations: Both Online and Offline
April 17, 2008
by Jimsun Lui
Whatever you are promoting, you need to explain to your audiences on an emotional level. This article explains the how-to.

The Top Ten Stupid Ways to Hinder Market Adoption
April 16, 2008
by Guy Kawasaki
Here’s a compilation of silly and stupid ways companies are hindering adoption of their products and services. I must admit, some of the companies that I’ve invested in have made these mistakes—in fact, that’s why I know these mistakes are (a) silly; (b) stupid; and (c) hinder adoption.

10 Powerful Secrets for Dazzling Sales Copy
April 14, 2008
by Elizabeth McGee
Hot sales copy tips and strategies on how to write sales copy that draws attention and brings in sales.

Internet Marketing Basics
April 10, 2008
by Nickolie Greer
Internet Marketing is not about creating catchy slogans. Internet marketing is an ongoing process that will never end for as long as you wish to seriously profit from your website...

How to Break through Your Customer's Doubts
April 09, 2008
by Kaye Marks
Expert marketers and sales people know that product resistance is often part and parcel of selling your products and services. It may be because of a particular concern on the product that's preventing your prospective customers to buy from you.

How to Market With Suspense the Right Way
April 08, 2008
by Kaye Marks
One of the ways a promotional campaign can become effective is if consumers are actually waiting for your product and service to be launched in the market. This is called "anticipation marketing". It is building your new product or service to the public by getting them hooked with curiosity.

How To Effectively Execute Your Product Line's Debut Into The Market
April 04, 2008
by Colleen Davis
Getting your product to your market is perhaps one of the goals you have to accomplish as a business owner. Mind you, the path to successful marketing of your product is not without any problems and troubles.

Consistency Is Key in the PPC Conversion Process
April 03, 2008
by Karon Thackston
The most tragic mistake most online marketers make is not conveying a uniform message all the way from beginning to end. When you do, you'll get the highest conversion rates possible from your PPC campaign.

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