When it comes to advertising on the web, you'll be hard pressed to find a service better for the average web business than Google's PayPerClick AdWords. Google has revolutionized the way web users and web sites connect - making it not only relatively affordable for just about any business on the web to attract views (impressions), but also level the playing field against huge corporations in many ways. |
SEO and SEM is always a game of cat and mouse with the big search engines. Professionals in the industry are always trying to determine the strategies that can help them place a website at the top of the rankings and deliver more traffic and business. While the vast majority of SEO and SEM professionals are considered "white hat" using tools and strategies that are ethically sound and that conform to the major search engines quality guidelines and policies, there are individuals that do cut corners and to some extent use whatever means necessary to rig the game against the search engines in their favor (we'll call this black hat). |
You probably already noticed that Google is spending tremendous resources and real estate space on its results pages to show both traditional search results along with location based results using its product Google Maps. Google Maps has grown in leaps and bounds not only for those using mobile phones and tablets, but for those searching at home. If you are a SEO/SEM professional, it's critical you take note of how location is changing how the major search engines are delivering and ranking results. |
When it comes to search engine optimization and search engine marketing, Google is definitely the site most professionals are trying to attract attention from. With the vast majority of the population using Google's search engine and vast array of other services to find information, research products & services and ultimately make purchases, there is no doubt that Google absolutely has a big say on whether a business or site succeeds on the web. This is why, it is important not only to keep up to date with what Google deems acceptable web behavior, but to look closely at their guidelines to ensure that your site/business doesn't do anything that can cause the Big G to flag and penalize you. |
The debate over the best server operating system has long been raging all over the Internet. Those who prefer Linux point to Window’s relative instability. Windows supporters can use some current computer trends and languages that are not compatible with Linux. |
While Google often gets the accolades and the spotlight, Microsoft's Bing has really become over the last couple of years a highly respectable and capable search engine. While many SEO and SEM professional focus enormous resources on Google, it may well be worth the effort to also focus on Bing as well. Here are some of the reasons why you should optimize for Bing and some tips on doing so: |
Facebook is continuing to grow in leaps and bounds and keeping this social networking giant interesting and fresh is one of its priorities. On December 5, it was announced that FaceBook will now offer a spruced up new profile page giving users a cleaner interface and offering a better way for users to present themselves to this digital community. Here are just a few key points regarding the new profile which is now available to all users. |
There has been a lot of buzz recently on the web regarding the release of a new browser. While there are usually several new browser releases each year, this one is by Marc Andreesen, who is well known for co-founding the wildly successful and first mainstream browser Netscape. With Marc Andreesen's name behind the latest browser, many are interested in knowing whether this idea is another game-changing piece of technology. |
With Google experiencing plenty of competition on all fronts including competition from Bing, Yahoo and Facebook, Google is looking to innovate their search product offering giving users the very best experience possible. While almost all will agree competition is great, the speed at which Google is offering new products, rolling out new features and changing some of the core ways it searches the web can be headache-inducing for those in the SEO and SEM industry. The latest offer by Google is its Instant Previews. |
For those of us that rely on social networking sites for marketing your websites, products, services and brand names Twitter can obviously be a boon. While not for everyone, Twitter has grown in leaps and bounds over the years and today is at the pinnacle of social networks on the web. While Twitter can seem like it moves at a million miles per hour and be a little (or a lot) constricting with its 140 word text microblog limit, for those that learn and become adept at using Twitter, it can offer a huge advantage that can definitely give you a great return on your investment. If you use Twitter seldom, regularly, or consider yourself a power user, you should know that Twitter recently rolled out a revamped version of its website to users in the United States (as well as around the world). |
