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Guides

Overview: The Marketing ChallengeAnalyzing the Market Environment
Market ResearchDeveloping and Refining Your Product
Choosing Distribution MethodsPromotion, Advertising, and PR
Building a Successful Marketing Plan


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The Correct Writing Style for Marketing Newsletters
June 05, 2009
by Kaye Marks
Marketing newsletters have a certain kind of writing style that is unique and distinct from other printed mediums.

Give Thanks And You Can Build Your Client Base
June 05, 2009
by Lynne Saarte
What will it take for your clients to actually consider going back to your service or refer you to others? How will you make them feel good and special? When was the last time you gave your sincere thanks to your clients?

Marketing for small businesses
June 02, 2009
by Jae Cho
Internet marketing is a key way of reaching large market of potential customers.

Advertising Services need not be Expensive
June 01, 2009
by Kaye Marks
Whoever said that advertising is expensive? This is not entirely true. Sure, running a 30 second spot on national television or a full page ad in a national daily will set you back thousands of dollars

Lead Attraction - New Methods For A Changing Economy
May 29, 2009
by Debbie J Johnson
Fortunes will be made by those who are properly positioned to attract the wave of new business opportunity seekers. But it's important for you to understand that the "rules" of the game have changed.

How To Write that Business Sales Letter
May 27, 2009
by Jamie Prentice
Sales letters are the foot-in-the-door your company may need when contacting potential clients or a way to announce a new product or service to existing clients. Here are some tips on writing a sales letter that gets results.

Two Ways To Nurture Your Business
May 25, 2009
by Lynne Saarte
Going the advertising route is the smartest path to take when doing business. Developing your marketing campaign such as your booklet printing can go a long way in keeping you in the minds of your clients. However, with the marketing collaterals you produce, say your print booklets for example, experimenting with different strategies is a must for you to turn out the most appropriate collateral for your specific needs.

Know Your Product for Internet Marketing Success
May 22, 2009
by Xueyi Hang
Would you buy anything from a sales promoter who doesn't know nuts about the product he is selling? Of course not! Make it known that you are familiar and experienced in that niche area with a strong set of basic knowledge on the subject.

The Best Ways to Track Your Delayed Conversion
May 20, 2009
by Margareth Julie
Internet is undoubtedly the biggest source of information, but when it comes to purchasing of products, people still prefer to visit their nearby stores. This is especially true in case of products and services that are characterized by a prolonged sales cycle and therefore get a delay in conversion. Using web analytics to measure online conversion maybe enough for some sites, but for multi channel business, tracking online conversion gives a myopic view of the situation and keeps them unaware of the actual picture.

Why I think customer reviews and social shopping are important
May 19, 2009
by Sean Percy
In their purest form the best social shopping sites provide an open independent platform where users can add products, post a review or provide a product rating. The sites are service orientated, providing the tools for others to use and as such rely heavily on user generated content to set the agenda.

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