Emma Sturgis

Guides (28):

4 Ways You Can Save Money While Running a Home Business
March 25, 2019
As a business owner operating out of your home, it’s likely that you’re always on the lookout for ways to save money. Unlike working at a large company, you’re completely in charge of how much you spend money.

3 Key Aspects You Should Integrate Into Your Next Business Training
June 23, 2017
Hiring new employees is the first step toward staffing key positions that are needed for the company's operation.

Bridging The Gap: 3 Ways To Better Connect Management And Employees
March 23, 2017
No matter which side of the desk you fall on, most every professional has heard by now that improved connections across a workforce result in a better work environment and better relationships between employees and their managers.

4 Tips For Budgeting Business Travel In The New Year
January 05, 2017
There is a lot to take into consideration when sitting down to come up with a business budget for the coming year, but one of the trickiest to figure out is travel. Travel expenses can vary widely and it's not something you're in complete control over, as employees have access to company funds when they travel.

3 Reasons Why Your Business Needs In-House Marketing
September 27, 2016
Many business owners rely on agencies to take care of their marketing because it makes sense financially. However, there will come a time when business owners should make the jump into creating their own in-house marketing department but hesitate to do so because they’ve gotten too comfortable with the hands off approach. Here are three reasons why you should strongly consider in-house marketing.

Communication and Your Business: 4 Things that Need to Happen
June 24, 2016
Being able to communicate, and communicate effectively is one of the primary factors to being a success at business. It is a special ability, which demands certain procedures during the process. Business owners, executives, customer service representatives and salespeople all have an obligation to communicate effectively with the customers.

Tips for Making it As A Millennial in the World of Business
June 17, 2016
It can be tough trying to excel as a young entrepreneur with limited experience. Learning tips from successful business owners may make all of the difference in helping you establish yourself as a millennial entrepreneur in a tumultuous business world. Consider this advice to help you succeed.

How Small Businesses Can Create a Safer Workplace On a Budget
April 15, 2016
Many entrepreneurs and small business owners never think about workplace safety until it is too late. For companies with a tight budget, even a minor injury can result in devastating medical expenses or a lawsuit that ties up assets for months at a time. If you are ready to create a safer work environment for you and your employees, here are a handful of tips you can start implementing today.

When the Going Gets Tough: How to Keep Your Employees Motivated
April 12, 2016
Keeping employees motivated and happy means keeping employees. Those who are bored or frustrated will look for employment elsewhere or stay on without making any meaningful contribution to your bottom line. There are steps you can take to keep employee productivity moving in the right direction, but these simple ideas are often overlooked as implementing them takes time.

Build a Better Brand: Marketing Tips and Shortcuts for Startups
March 02, 2016
You can think of your brand as a business version of someone's reputation or "good name." It is a nutshell version of how people think of the company, how much they trust the company and the values for which it stands. Here are a few core concepts for building your brand

What Small Business Owners Need to Know About the Affordable Care Act
February 25, 2016
The Affordable Care Act (ACA) requires some small businesses owners to provide health insurance to their full-time employees. The ACA imposes other obligations on small business owners as well, including additional reporting and disclosure requirements.

6 Foolproof Office Efficiency Tips for Small Businesses
November 25, 2015
Small businesses are always under pressure to get more done with less. These days, they are often competing directly with much larger players. In order to survive and thrive in this challenging environment, they need to be both efficient and effective.

Leadership Success Tips for Women in Small Business
November 04, 2015
More women today than ever are starting their own businesses. If you are among them, you can learn from both male and female entrepreneurs and business leaders. There are, however, certain areas where women face their own unique challenges. If you have your own business, or getting ready to start one, the following tips will be help you stay on course.

Startup Savings: Everyday Tips for Frugal Business Owners
September 29, 2015
Starting a business means that every dollar must stretch as far as possible to boost the bottom line. Regardless of their size, startups can use some of the following everyday tips for frugal business owners to make the most out of their new venture.

Optimizing Your Warehouse: 10 Strategies for Improving Efficiency
June 16, 2015
If you work in a warehouse, efficiency is always the top priority. Efficiency in a warehouse means more than just getting products out in a timely manner, however. It's also about strong organization. The more efficient you make your warehouse, the more productive it will be. Keeping track of inventory, freight, labor and countless other things isn't easy when you're not prepared.

Branding Establishment Tips for Startups
May 19, 2015
Effective branding gives businesses a distinct advantage over their competition. A brand is more than a logo or a tagline, it is the promise you make as a business owner of what consumers can expect from doing business with you. Your business identity is derived from your own, the one you want to have, and the one people have given you themselves.

10 Creative Storage Tips to Improve Your Startup's Efficiency
May 13, 2015
Organization makes a big impact in the functionality and efficiency of an office or work space. Over time, papers and files start to pile up, causing an overwhelming mess for both the employer and employees. Fortunately, there are many ways to reorganize and increase the efficiency of a work place. A large majority of these methods are cost effective and efficient at the same time.

The Advantages of Using VoIP for Your Small Business
April 28, 2015
One of the things currently revolutionizing how people communicate with each other is VoIP. VoIP stands for Voice over IP, a technology which allows you to make phone calls through an internet connection. It can certainly provide some great advantages for small business owners.

A Guide to Accepting Credit Cards For Small Businesses
April 08, 2015
Javelin Strategy & Research predicts that over three quarters of all point-of-sale purchases will be made using cards by 2017. This is a clear sign that even the smallest of businesses should get in on the action and begin accepting credit and debit cards, if they aren’t already. However, the process involved can be a bit confusing, and there are a number of options available. Having a solid understanding of these will help small business owners stay ahead of the competition.

Engaging With Your Customers Through Direct Mail
March 19, 2015
Although direct mail, as a form of marketing, is much less talked about than newer avenues, its retention rate and conversion capabilities are much higher and steadier than many of these newer forms of marketing. No matter what, you can always count on a direct mail campaign to bring you a certain percentage of looks and conversions as long as the campaign is properly managed.

Seven of the Best Strategies for Protecting Your Customers' Information
February 03, 2015
It only takes one minor oversight to expose a customer to risk of a data breach. Business owners who proactively seek out ways to better secure their customer data information are far less likely to experience a data breach. The following are some of the seven best strategies for protecting your customer’s information.

Deciding Whether to Lease or Buy Equipment for Your Small Business
January 09, 2015
Most small businesses have similar needs for equipment as larger companies they are competing with in the marketplace, but they often have a much smaller budget to work with. When you are reviewing the costs of equipment that you need to run your business, you may be wondering whether it is better to lease or buy. There are a few points to weigh as you make the decision that is best for your business.

How to Know When Your Startup Needs to Expand
December 22, 2014
Many entrepreneurs who start a new business have a grand vision in mind of growing their start-up into a large, profitable success. However, successful entrepreneurs often are faced with the challenges associated with balancing the confidence to move forward when opportunity presents itself against monitoring the risks and proceeding with caution. As an entrepreneur managing a budding start-up, you may be wondering if the time has come for you to expand. There are a few indicators of having some room to grow that can tell you the time has come to seize opportunity and move forward with your business.

Managerial Strategies for Instilling Trust in Your Employees
November 03, 2014
When employees feel they can't trust their employers, it shows in their work. They are not as dedicated, ambitious, or willing to go above and beyond their job description. Employees who trust their employers tend to work both harder and more efficiently. They feel they are appreciated as individuals, and not as machines hired to simply get the job done. In order to keep quality employees, employers should make developing and maintaining a high level of trust as a top priority.

Small Business Administration Tips for First-Time Leaders
September 30, 2014
Being at the reigns of a brand new business can be both an exciting and terrifying venture. While you likely enjoy the complete feeling of control over your business's future, you likely also realize that its fate is in your hands. The following are some tips for maintaining control and leadership over your new business so that it stays on the right track to succ

Five Strategies for Keeping Your Storefront and Inventory Safe
September 24, 2014
Maintaining a successful storefront requires owners to keep an eye on a lot of moving parts, and few issues are as important as the security of the site. Every business owner should take a look at these five simple strategies they can implement to protect their storefront, company assets, and employees.

Five Ways Small Business Owners Can Discourage Employee Theft
August 27, 2014
Employee theft can be a problem in any industry. Internal theft ends up damaging the company's bottom line and no one wants to have employees they cannot trust. It is important for small business owners to discourage employee theft as much as possible.

Getting Started as a General Contractor: Your First Five Steps
August 14, 2014
For those interested in becoming a general contractor, there are a few specific steps to consider taking along the career path.

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