News by SB Informer

Listrak Adds Media Library to its Award Winning Email Marketing Solution

SB Informer
Thursday, February 1, 2007; 01:19 AM

Listrak, a leading email marketing solution provider based near Lancaster, PA, announced that it has added a media library to its feature-rich email marketing solution. The media library makes it easy for email marketers to store, manage, and insert files to email campaigns while eliminating the technical difficulties that are usually associated with this task. It supports .bmp, .jpg, .jpeg, .tif, .tiff, .gif, .png, .pdf, .txt, .text, .doc, .rtf, .asc, .faq, .xls, .html, .htm, and .hlp file extensions and stores up to 25 megabytes.

Ross Kramer, CEO of Listrak, says, "Adding graphics to emails can be tricky at first, especially if the person creating the email isn't very technical in nature. Our media library eliminates all of the technical issues and makes it very easy for people to upload logos, graphics, and documents to be included in their emails."

In order to have a logo or graphic appear in an email, that image must reside on the Internet. It isn't enough to just copy/paste the image into the body of the email, it must contain a link pointing to the image URL online. If not, the person receiving the email will simply see an empty box with a small red X in the corner. The problem that many marketing directors face is how to store the images online quickly and accurately. Listrak's email manager solves this problem by giving users the ability to store media online through its powerful Media Library.

To upload the media, the user simply has to click the "Upload Media" button in Listrak's Media Library. The files are pulled from the user's local computer and stored in files the user creates in the Media Library. The folders make it easy for the user to organize the files for future use. Once the files are uploaded, the user can easily insert the images to emails created in Listrak's email editor.

Listrak's targeted email marketing solution helps improve the success and profitability of marketing and IT efforts across all industries. To learn more about the Listrak email service; or to read articles, white papers, and customer newsletter archives, visit www.listrak.com.

About Listrak
Listrak is a leading provider of hosted email marketing software that allows permission-based marketers to manage, send, track and grow their email marketing investment. Listrak services clients such as Daimler Chrysler, Motorola, L'Oreal and the Islands of the Bahamas from its Lititz, PA headquarters. Listrak was named the 2006 Small Business Technological Excellence Award winner by the Philadelphia Chamber of Commerce, a Top Fifty Fastest Growing Company in 2006 and 2005 by the Central Penn Business Journal and the 2005 Growth Company of the Year by the Technology Council of Central PA.

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