5 Ways to Differentiate Your Organization and Improve Brand Loyalty

Karleia Steiner

March 27, 2014

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When you have an organization or business you want to build while improving the overall brand loyalty you have from clients and customers, there are a few ways to go about differentiating yourself from your competitors and other companies in the same industry or market. Understanding how to differentiate your organization while boosting brand loyalty is a way for you to gain more customers while improving your overall professional reputation simultaneously.

Create an Online Presence

Creating an online presence by launching an official website, an eCommerce store and various social media platforms is a way to stand out among competition while also giving you different platforms to reach your designated demographic on, regardless of your current location.

Consider Providing Concierge Services

Provide white label services such as a mobile concierge service as customer support for your customers and clients. Using a service such as MyAssist Mobile Concierge is a way for you to provide excellent customer service to anyone who is subscribed to your company or using your produces and services themselves.

Utilize Social Media Frequently

Utilizing social media frequently is another way to stand out from other companies in the same market or industry as you. Create social media pages on Facebook, Twitter, Tumblr, Pinterest and even Instagram to connect to a wider audience or demographic simultaneously online. The more you use social media to share updates, news and even product releases you want to promote, the easier it becomes to reach more potential customers.

Offer Various Methods of Communication and Customer Service

You can also provide text-based chat services along with video chat conferences to your customers and clients with tools such as Google Hangouts, Skype and even additional online subscription-based services for businesses.

Host Frequent Contests, Promotions and Giveaways

Host frequently promotional giveaways and contests to stand out among your competitors while attracting new clients and customers to the products and services you offer. You can use your online presence with social media and your official website to help promote new contests and giveaways to your customers and dedicated followers or subscribers.

Learning more about how to differentiate your organization, business or company is a way for you to stand out among competition while also gaining more respect from current loyal customers or clients you have. Staying proactive when marketing and promoting your brand and reaching your audience is a way for you to ensure you are capable of maintaining success and continuing the growth of your company.