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Overview: The Marketing ChallengeAnalyzing the Market Environment
Market ResearchDeveloping and Refining Your Product
Choosing Distribution MethodsPromotion, Advertising, and PR
Building a Successful Marketing PlanTotal Quality Management (TQM)


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7 Most Useful Tools for Your Small Business
November 03, 2016
by Keira Walter
Is there an easy way to improve your Small Business? Yes. To be more precise, there are 7 tools that can help you with running your Small business. .

Popularize Your Small Business at Different Events
December 12, 2014
by Dan Radak
Promote your business at sports tournaments, local concerts or business events.

How to Enhance Your Trade Fair Participation
November 25, 2014
by Dan Radak
All business branches have annual trade fairs. Apart from these huge events, there are also smaller but equally important happenings. If you are a business owner or a CEO of a larger company, you will have to choose which of them you want to attend only as a regular visitor and which ones you want to take part in. It is a smart thing to make a trade fair and business conference participation plan at the beginning of a calendar or fiscal year. That will enable you to plan everything in advance and to create a feasible financial construction for the next period. Once you have decided where to apply and register, you can start with preparations to make your participation original and fruitful. We are going to try to help you with some handy guidelines.

Interruption Marketing vs. Permission Marketing: Which one brings more customers to your business?
October 08, 2014
by Jody Anderson
The article presents two very distinct yet constantly used ways of marketing products and services, namely the Interruption Marketing and Permission Marketing.

Tricks of the Trade: 5 Great Marketing Ideas For Your Business
August 02, 2013
by Brionna Kennedy
In the day and age of social media and viral marketing, keeping your business ahead of the curve means staying on top of marketing trends. From creating a network on sites like Facebook and Twitter to learning how to use search engine optimization (SEO), online communications are essential to growing your company’s reputation and market share. Here are five strategies for marketing your company that will create new and repeat business.

Work on Properly Stationing Your Employees
February 05, 2013
by Dave Thomas
As a small business owner, is one of your challenges finding the right mix of employees to make your operation run smoothly?

Reputations Truly Do Matter in the Business World
January 18, 2013
by Dave Thomas
As a small business owner, have you ever truly sat down and thought about how you are perceived in the business world?

Are You Wired In to the Right Credit Card Machine?
November 26, 2012
by Dave Thomas
Small business owners are always looking for the extra advantage that allows them to not only retain current customers and find new ones, but stay one step ahead of the competition.

Did You Make the Right Call with VoIP?
November 09, 2012
by Dave Thomas
For the small business owner looking to save money, dialing into VoIP services is a great way to ring up savings. In the event you are not familiar with VoIP, it is simply Voice over Internet Protocol, allowing business owners to save money on their communication needs, both with customers and in-house for employees to communicate with one another.

Would a Business Partner Make Sense?
November 07, 2012
by Dave Thomas
For those individuals who run small businesses or have the desire to do such, the thought of having a partner may cross their minds from time to time.

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