Five Things That Can Draw A Customer Into Your Store

Savannah Coulsen

June 03, 2014

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Your business is your livelihood, and it is crucial to do everything you can to get customers in your door. While most business owners understand the importance of regular advertising to spread the word, there are other, less recognized methods of receiving the business you need to stay competitive. Five methods exist that you may have never considered, but they can do wonders in drawing in new customers and keep them coming back.

Use Social Media

Social media is a great way to promote your business. For example, the average Facebook user has around 100 friends. If they like your business, others will see that a trusted friend or family member had a positive experience, and this can influence them to seek your services.

Improve Your Exterior

Oftentimes, a potential customer can make a decision whether or not to visit your establishment based on outside appearance. Therefore, it is important to ensure the aesthetic quality of the outside of your business is high. Superior Asphalt Paving Ltd, a company that specializes in asphalt paving in Surrey, suggests investing in upgraded paving that will help shape a positive experience for each customer before they walk in the door.

Signs

An attractive sign outside of your business can do wonders in drawing in new customers. Businesses that do not have a storefront sign run the risk of potential customers not even knowing they offer the products and services they may need.

Have Parties

There are a number of notable events that can be call for celebration. Whether you are launching a new product or expanding your building, invite the community to celebrate with you and your staff, and offer free giveaways. This is a great way to get new people into your establishment.

Referral Program

Word of mouth can be one of your strongest advertising tools, and, through the creation of a referral program, you can watch as your profits soar. Whether you allow current customers the chance to earn reward points or receive free items for referring friends and family, this can be a great way to draw in customers you otherwise never may have had.

Small investments in your business can yield large returns, and, the bottom line is that you must never stop exploring creative ways to attract new business. By following these five tips, you can watch as new customers contribute to your entrepreneurial success.