What Your Company Ambiance Signals To The Public

Kandace Heller

June 05, 2014

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Although there are many things that business owners can do to accomplish their professional goals, effectively communicating with the public is oftentimes one of the most effective. While there are a plethora of ways that business owners can accomplish this objective, the type of ambiance they create can be particularly efficacious in affecting public perception. With this thought in mind, business owners should consider how the following three aspects of ambiance may be signaling something to the public:

1. Social Media Presence.

Although you might not think that social media is a part of your company's ambiance, it definitely is. In a technological era where use of social media platforms like Twitter and Facebook has become increasingly common, more and more businesses are using these channels to communicate with the public in an attempt to increase their conversion rates. Since this is the case, business owners should give careful consideration to how the type of ambiance they create with their online presence is affecting the public. In general, businesses who carefully cultivate a casual, friendly social media presence are informing prospective customers that they want to form relationships with them. If this is your goal, consider using pictures for your social media profiles in which you're wearing jeans or t-shirts. You can also use language (slang, to be specific) to cultivate a casual, friendly online ambiance. If your goal is to maintain a professional, detached image with your online audience, this can be accomplished by including business profile photos that are formal and avoiding casual conversations that are not directly related to the goods and services you're selling.

2. Fences.

Although how companies represent themselves via online forums such as social media is playing an increasingly important role in how they are perceived by the public, a business's physical space still plays a meaningful (and sometimes primary) role in signaling messages to the public. One such aspect of a business's physical presence that can convey meaning is a fence. Although fences can be interpreted by the public in numerous and oftentimes dualistic ways, the primary message that a company communicates with this type of ambiance is one of security. In addition to signaling that one's company is actually a physically safe place to be in, fences communicate that the company is concerned about facilitating the safety of its employees and the general public. For this reason, fences can be a good investment for companies that are attempting to build meaningful, trust-based relationships with the public. In recognizing this reality, companies like City Fence provide businesses with a plethora of fencing options from which to choose.

3. Office Environment.

One of the most effective ways that a company can show the public what it's all about is through the physical building in which employees perform its basic functions. While there are numerous aspects of the physical office space that can speak volumes to the public, things like color and furniture can be particularly important. With respect to color, cooler shades such as greens and blues communicate a relaxed and oftentimes offbeat mood. On the other hand, colors like black and red indicate a company's desire and proclivity for accessing power and/or adopting an aggressive approach when interacting with the public and selling its goods and services. Furniture in an office environment is also very important, as cubicles, desks, chairs, and storage equipment that are spaced closely together connote a cramped, hectic look that does not suggest that the company's brand is established. Furniture that is placed to make the office environment look spacious, however, indicates that the business is prospering and moving forward.

Conclusion

If you are a business owner who wants to ensure that you maintain a productive and positive image with the public, be aware that your company ambiance can communicate volumes to prospective clients. By reviewing the information found above, you can begin making the changes necessary to cultivate the type of impression that you want to leave with customers.