Dave Thomas

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Market Your Small Business on a Short Budget

Dave Thomas

February 23, 2015

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Running a small business can bring myriad of issues to deal with. While some are positive, others can sometimes leave you wondering if going into business for yourself was a good idea in the first place.

For many small business owners, being in charge means not only overseeing all financial aspects of the company, but also at times hiring the right help, making sure all insurance needs are in place, and promoting and marketing the business on a regular basis.

When it comes to marketing the company, you may find yourself with limited dollars available in order to get your brand name out there.

When it comes to getting the right insurance (auto, business etc.), it means shopping around for the best coverage at the best prices.

As for hiring the right help, that can sometimes be a tricky proposition.

The goal here is to hire who you feel will be the best overall fit for your company, someone who is not only bright and experienced, but driven to work hard.

So, with those bases to cover, how can you best market your small business to a variety of folks when money is a little tight?

Watch Your Finances

First and foremost, make sure you have a firm grip on your company’s finances.

For many small businesses, it is not properly handling money that ultimately leads to one’s downfall. Make sure you set realistic financial goals for your company, leaving you with some wiggle room if you need it over time.

Make the Right Hires

In order to get the best people to work for you, it is important to properly market your small business.

Be direct about what kind of employees you are looking for. Make clear up front that you want people who are A, B, and C. By doing this, you stand a better chance of making the right hires the first time around.

Also be sure to set the expectation level early on so that prospective hires know this is what is expected of them from day one. This can be accomplished when you are marketing the company and placing help wanted ads out there.

Be Properly Insured

When running a small business, the right insurance is critical.

You will want to make sure you have business insurance to not only cover your company headquarters, but also the property inside of it.

The right auto insurance is important when you have company vehicles and there is a need to meet with clients and/or make deliveries of your products and services. The best thing to do is visit various insurance sites and see if they best fit your needs.

When you do a check out this site search, look for those companies offering good packages that offer the best coverage, good rates that are affordable for the small business owner, and good customer service, meaning they are there for you when you need them.

Promote Your Brand

Certainly not to be forgotten is making sure you promote your brand as often as possible.

Even if you have to be tight with the marketing dollars, you can use vehicles such as social media and word-of-mouth to push your products and/or services, all of which are relatively inexpensive when all is said and done.

Be active on all the major social networking sites, among which should include Facebook, Twitter, Google+, Pinterest, Instagram etc.

It is also a good idea to have satisfied clients spread the word about your small business to family, friends and co-workers.

Oftentimes, a happy customer is your best marketing tool.

As a small business owner, how do you market your company on a short budget?


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