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Do You Take Time to Survey Customers?

Adam Groff

June 11, 2015

Customer satisfaction is the key to a successful business, which is why it's so important to conduct surveys. With that said, there's no easier way to survey your customers than through SMS.

If your small business wants to get a better understanding of its customers, here are just a few reasons to choose SMS surveys:

Easy Implementation

Before your company can begin sending surveys via text, it must first choose the right SMS survey software.

For small businesses that don't have time to manage surveys, choosing a bulk SMS survey service provider might be the easiest way to utilize the technology.

Downloading and running survey software is another convenient option. If you go this route, you need to choose the survey design.

This includes the question formatting, the number of survey pages/questions, and how many surveys to distribute at a time. All of these factors contribute to a survey that's mobile-friendly.

SMS Survey Benefits

There are a number of benefits of choosing SMS surveys over email or traditional surveys.

For starters, SMS surveys are instantaneous, which means your small business can reach its customers while their experience is still fresh. Likewise, SMS allows for fast collection.

Faster collection of survey results means your business can implement changes quickly and truly put your customers' opinions to good use. Above all else, SMS surveys are quick and easy to distribute.

You can either distribute surveys to a customer phone number list or with an access code via text.

Unlimited Survey Types

As the following article looks at, when it comes to the heart of surveying, SMS surveys to satisfy customers is the main purpose.

However, there are a number of SMS survey types available to gather all kinds of information from your customers.

Whether you want to use real time voting, collect feedback from employees, gather real-time responses from audience members during a business presentation, or send RSVPs for a business event, the SMS survey framework can do it all.

Intuitive Features

Managing your SMS surveys has never been easier thanks to all the intuitive, automated features bulk SMS provides.

Your small business can use automated subscription lists that send specific surveys to specific customer groups.

Or, you can send a variety of surveys to a bulk number of customers and track separate results with reporting tools.

Likewise, your business can also use reporting tools to track real-time survey results.

In addition, SMS surveys also make it possible to track results in bulk, by customer group, or by the individual.

Finally, results are viewable in graphs and charts, which will make the information even easier to understand.

What to Look for in an SMS Survey

Before you choose an SMS service provider or SMS survey software, it's important to make sure the software provides a few key elements.

For example, does the SMS software offer a time-release feature so your surveys reach customers at the most opportune time.

Additionally, does the SMS software provide delivery confirmation, which lets you know your survey has been received?

SMS survey software and service providers should provide easy opt-out options too. Besides, the last thing your small business wants to do is turn off customers with its surveys.

When your business it ready to take its customer surveys to new heights, keep in mind the advantages of SMS.

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