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Take a Different and Winning Business Approach

Adam Groff

July 17, 2015

With all the competition out there, it's more important than ever to make your small business stand out among the crowd.

By taking a different approach to the way you portray your business, you can attract more customers than ever before.

Here are just a few ways being a little different can help propel your small business:

Spotlight Effect

What is the spotlight effect?

Well, when it comes to the business world, the spotlight effect is what makes consumers take notice of your small business.

This could be sales promotion, a specialty service, or any number of other factors that help your business stand out among the competition.

With that said, there is one way to continuously experience the spotlight effect: being different.

Whether it's using humor in you marketing approach, going against the norm with your business website, or going the extra mile with customer satisfaction, taking a different approach to the way you run your small business will help put it in the coveted spotlight.

Word of Mouth Marketing

When customers find a business that stands out, they want to share their unique find with friends and family. This is where word of mouth marketing comes into play. By deviating from the norm, you'll give your brand a distinctive quality that customers want to talk about.

Just as the article “being different leads to loan growth for banks” points out, such is the case with your small business growing through word of mouth.

Taking a bold approach to your customer outreach and other aspects of your business is a great way to get your customers talking.

Offering Something Different

One of the best ways to differentiate your business from others is by offering something different.

If you own a small retail store, try finding products that nobody else in your industry offers. This could be anything under the sun as long as it fits within your brand.

If you provide a service through your small business, then think outside the box with what kind of services you offer.

You don't have to change your business model, but rather the way you deliver services.

In addition, no matter what kind of business you run, you can always offer unique incentives to first-time and return customers.

Whether it's free shipping or a buy-one-get-one promotion, offering unparalleled customer loyalty incentives will definitely set your business apart from the competition.

Finding Niches

Although you may think you've reached every type of customer imaginable, chances are your small business has only scratched the surface.

By creating a unique brand, you'll grab the attention of your general audience while also piquing the interest of niche audiences you didn't even know existed. It's an outreach win-win!

Leaving a Lasting Impression

Finally, with a bold, uniquely different business, you'll leave a lasting impression with each and every customer who discovers your brand.

Lasting impressions mean customers will keep coming back to experience something they can't get anywhere else.

If the competition is swallowing you up, try a different approach to the way you run your small business.

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