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Picture a Stronger Brand with Videos

Adam Groff

September 25, 2015

Promoting a small business takes a lot of time and energy, which is why it's so important to take advantage of the most effective marketing strategies available.

If you're searching for a better way to market your small business; look no further than video.

With entertaining promotions in mind, here are just a few reasons you should be using videos to market your brand:

Video is Already Favored by the Online Masses

That's right, video marketing is grabbing more attention than almost any other form of online marketing.

In fact, according to a recent study by Video Brewery, more than 100 million Internet users watch videos online each and every day.

In addition, 90% of online shoppers say they watch product videos before making an online purchase.

If that's not enough reason for your small business to jump on the video marketing bandwagon, then consider this: 46% of viewers who watch online marketing videos are likely to take action.

All of this is to say that video is already a favorite among the online masses.

By going the video route with your online marketing, your small business will immediately find itself in front of a built-in, video hungry online audience.

Video Retains Attention

Have you noticed that photos and other forms of stagnant online content no longer hold your attention anymore?

Well, the same goes for the majority of Internet users.

With attention spans dropping at a rapid pace, it's more important than ever for your small business to take advantage of video.

As the following article looks at, from product videos to traditional marketing videos to the amazing rise of beauty videos on sites like YouTube, video is the new marketing norm.

As such, it not only grabs, but also retains online attention spans longer than any other form of marketing. 

Video is Highly Shareable

When your small business creates an engaging and informative marketing video, the likelihood of that video being shared online skyrockets. In other words, videos are extremely shareable across a number of different platforms.

Whether Internet users want to post your video on their Facebook feed, imbed it in their blog, or share a link via Twitter, the sky is the limit when it comes to sharing videos.

Additionally, videos are just as easy for you to share.

You can use any of the routes above or simply feature your marketing video on your small business's YouTube channel.

Video is Extremely Versatile

Do you want to promote a new product or describe a service your business offers?

With video, you can promote and feature just about anything. Videos combine both audio and visual elements; which means you can get to the point faster and more accurately with each marketing campaign.

Videos aren't only versatile in the creation department; they also work with just about any platform or device. This allows your business to go mobile with its video marketing efforts.

A growing number of consumers already turn to their smart phones and tablets when it comes to watching online videos.

When you're ready to build your business and promote your brand, give video a chance.

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