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Is Your Mobile App Getting the Necessary Attention?

Adam Groff

October 27, 2015

Although there are millions of mobile apps out there, not all of them are built the same.

If you want to make the most out of your small business's mobile app, there are a number of important factors to keep in mind.

Here are just a few ways you can ensure your mobile app is firing on all cylinders:

Make Sure Your App is Keyboard Friendly

Although your mobile app may look great, it's important to make sure the app is also functional, especially when it comes to the keyboard. If your app becomes cumbersome when the keyboard is on the screen, then it will lose some of its appeal in the eyes of users.

During the design or redesign process with your app, leave enough room for functionality while the keyboard is in use. This means planning enough room for the keyboard as well as the onscreen content.

If the keyboard configuration is throwing off the screen visibility - or if it's too small and doesn't allow for easy typing - you may need to redesign a few elements.

Whether you're designing the app yourself or you're hiring a designer, make sure you thoroughly test the onscreen keyboard before launching your app.

Be Mindful of Interaction

In its most basic form, a mobile app should be a tool that's easy for users to interact with.

If your app is too complicated, users simply won't get any use out of it. That's why it's so important to be mindful of user interaction while designing your small business app.

As the following article looks at, along with the 4 tips for making the most of your mobile app is ease of use and streamlined interaction.

By using intuitive design patterns and plenty of signifiers that lead users to the next logical step in the interaction process, your app will provide a level of usability that encourages interaction.

Don't Ignore the Flow

When designing and building a mobile app, your initial tendency is to want to stuff as much content and as many features into the app as possible. This is actually fine, but only if your app is properly mapped out and has a consistent flow.

This means making sure your app's homepage logically leads to other pages and other pages lead to each other.

Including a searchable menu bar within the header of each app page can help create a consistent user flow while also reducing the chances of users getting lost.

Mapping out page paths during the prototype stage can also help you ensure there's an easy to follow flow with your mobile app.

Take Advantage of Touchscreen Gestures

Smart phones offer a ton of intuitive features, such as the ability for your users to use touchscreen gestures.

Utilizing the touchscreen features the operating system provides will set your small business app apart from the rest.

Don't be afraid to fully take advantage of single and double taps, scrolls, drags, and pinches/spreads. All of these touchscreen gestures will help make your mobile app that much easier to use.

When you're ready to take your mobile app to new heights, keep in mind the design pointers mentioned above.

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