Organic Marketing is No Small Business

Dave Thomas

December 10, 2015

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When running your small business, what exactly are you doing to promote it?

Some business owners will answer by saying they do some advertising and marketing here and there, others will say they really have no plan in place. Whatever you do, don’t end being in the latter group.

In order to properly promote your small business and all it has to offer, make sure marketing is at or near the top of the list when it comes to priorities. If it isn’t, you may be hanging a permanently “closed” sign on your front door.

Marketing Like You Mean It

While you may be a tad tight when it comes to your marketing budget, that does not mean you are out of options.

One way to spread your brand’s message is through organic marketing.

When it comes to organic marketing, the key is to have in place a number of core strategies, among which includes search engine optimization (SEO), social media and content marketing.

In reviewing these three key areas, keep in mind the following:

SEO – Search engine optimization is critical so that you’re not spinning your wheels when it comes to promoting your brand. Knowing the right keywords to use in your online marketing pieces (whether you are guest posting about your brand elsewhere or having others provide copy for you) is important. If you run a small real estate business, some of the targeted keywords should include things like real estate, real estate sales, homes for sale, selling real estate etc. You can and should track the various keywords to see how they perform on a regular basis. Also make sure you review (and tweak when necessary) the keyword phrases so as to not get stuck in a rut with verbiage that fails to attract attention;

Social media – You’ve undoubtedly heard from those who will tell you that social media results are hard to track, therefore, why should I use social media to promote my brand? If you hear such talk, don’t buy into it. When used properly, social media can do wonders for your small business brand. You need to use it regularly, make your posts interesting, and engage in conversations with both current and potential clients. Spread the word about your brand via social networking, including images. As both Instagram and Pinterest have shown in recent years, images can work wonders for your brand when used in the proper context;

Content marketing – Your content truly does help sell your brand, so make it count. Your marketing content should be interesting, relevant to your target audience and of course fresh. Having stale and unimpressive marketing content on your website is a recipe for disaster, so make it sell your brand.

When you team up SEO, social media and content marketing, your organic marketing potential is unlimited.