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7 Interesting Ways to Understand Consumer Behavior and Remarket with PPC Ad Campaigns

Wissey James

July 05, 2016

It is important to know who you want to reach out to with your ads and in what way. Persuading your audiences to make a purchase from your site requires efficient Internet marketing techniques.  PPC Remarketing List for Search Ads (RLSA) campaigns involves taking an intent look at the consumer funnel and understanding consumer behavior to decide what keywords are suitable to bring engagement to your site.

In this article, we are going to discuss how to understand the consumer funnel and remarket to audiences.

# Site searches

A whole new set of ideas is available on the site search option. Several visitors search for a particular product through the site search option. Site search tracking yields information about the orders and revenue you earn from a particular type of audience behavior. You can also get new ideas for devising keywords that suit the site searching process.

# Time spent on the site

Use your analytics report to find out how much time your audiences spend on your site. Is there a particular page where the bounce rate is high? Which pages have the maximum number of visitors? You can send emails with offers that entice the audiences so that they return back to your site for further engagement.

# Audiences who view YouTube

YouTube is one of the strongest platforms for introducing your offerings to your audience. People who are watching your complete videos for the first time are interested in your products and can visit your site for further information. The best time to remarket to this group and convert them into buyers is when they are making relevant searches on search engines.

# Audiences who read blogs

An Internet marketing company can inform you that those who like your company’s blog and dedicatedly read what you have to say about your products are your true fans. You can offer better landing experiences to such an audience base depending on the data available from blog likes and comments. By hiring an agency which offers Utah SEO services, you can understand whether you should offer early promo exclusives or loyalty program sign-ups.

# Product page

You need to keep an eye on the products that bring maximum money and also the product pages that are frequently visited by audiences, but cannot enable conversion. You can modify the pages or exclude them from your ad campaigns.  Promote your business among audiences in such a manner that they get to see the specific products they are looking for.

# Sales page

A PPC consultant can tell you that when an audience is engaged in your sales page it means that he or she is interested in your offerings and wants to make a purchase. He or she is also aware of the discount packages and promo offers you give. With the help of an expert SEO professional, you can come up with the most exclusive promotional offers and target them at the customers.

# Abandoned carts

Some people reach all the way to the shopping cart and do not click on the ‘Buy Now’ button. For such visitors, your PPC marketing technique should be aggressive. You can offer free shipping or discount coupons that can make it easy and lucrative for your audience to buy the products. These consumers will be forced to return to your site before the offer becomes obsolete or is discontinued.

With improved audience-data, PPC consultants can work on new keywords and target audiences with advanced paid advertising methods. 

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