4 Unique Ways Of Conducting Market Research For ebay

David Wicks

September 12, 2016

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Being a newbie to eBay and the allure of making money online can often blind you into a hasty and haphazard entry into the online market. This is potentially catastrophic with minimal success of such an undertaking, unlike if proper planning and research preceded it.

In market research, there is more that goes into the research than just finding out the pricing of items, customer feedback or the categories of items. Inasmuch as these are important, there is need to take time studying and strategizing on possible ways and practises that will give you an advantage over your competitors, as well as assuring you of customers’ uptake of your items.

There are unique ways that will help you in achieving high visitor-customer conversion rate. These include;

1. Tracking the trends

It is important to know the tendencies of user consumptions of items listed on eBay and the selling trends of the items in their categories. By using Third-party tools, it is possible to track these trends and analyse them and the products to know how to position your items once you commit to start trading.

These also help you to understand your competitors and know how to strategically place your items, e.g. by use of keywords, to enable your items to grab the attention of your customers, more than your competitors’ products.

2. View Completed Listings

Completed lists are by far one of the cheapest research areas to start with on eBay- and its tool is free. This would be a first place to start your research at. A look into this will help you to determine the products’ popularity in the category that you intend to trade in and also the last price of items sold in that category, thus determining your item pricing.

Other features that this research will give you include;

Item titles used
Item/product descriptions used by competitors
Seller guarantees
Photos of high selling items
Shipping methods
Listing types used

3. Learn About Positioning

eBay’s positioning is key for any successful marketing in order to optimize your listings and get as many clicks from potential customers as possible. Carrying out a best match analysis sorts the buyer orders from their item searches, and this helps you to optimize and position your items appropriately.

A best match analysis will give you information about your track record, pricing and if you have included shipping costs, and help you to learn how to create listings, which makes buyers want more.

4. Post listing research

eBay market research is a continuous process that goes past listing of your items. Once your item is listed, you need to continue evaluating how it is performing, and there are analytics tools that help you by searching and analysing the keywords used. You are able to know how the items rank in relation to those of your competitors, and also learn about your potential customer behaviours-trends.

It is common knowledge that for any business that is intent of being in operation for the long haul, not just a one-time hit and go, they need to build a brand and reputation. A brand by gaining an edge over competitors and the only way to achieve this is if continuous market research is a part of that business. The same applied for eBay.